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Reputations, to alter Henry Fonda's quote, aren't built on what you plan to accomplish. Your marketing, ideas, products, or content don't make your online reputation. Customers, stakeholders, and partners create your brand's reputation. Reputations are built out there away from your office, intentions, campaigns, and plans. Reputation Economics shares five ways to protect, enhance, and extend your online reputation.
- Friends and Fans.
- Stakeholders and Partners.
- Reviews, Comments, and Social Media.
- Visitors, Customers, Advocates.
- What You’re Doing NOW.
This Curagami post came about after one of our clients picked a fight with a customer. Never a good idea but particularly damaging when a customer/advocate is involved.