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Scoop.it!
To reach new customers through word of mouth marketing, you have to first work on creating customer evangelists 
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Scoop.it!
![Future of Reading is Digital, But Who Will Control - Amazon Controversy [video] | Curation Revolution | Scoop.it](https://img.scoop.it/SjsDgw5Z6Kxn7GWYVXc1vTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This panel discussion at the 2014 Miami Book Fair discusses Amazon's predatory practices, what a "book" will be in the future and who will have the rights to our intellectual property.
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Scoop.it!
ASP Net Storefront may be good for many things but online commerce for Small to Medium Sized Businesses is not one of them. Here's why.
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Can we change the world through better conversation? We believe we can. We don't have many opportunities today to develop relationships with people of different backgrounds who may hold different viewpoints.
Martin (Marty) Smith's insight:
#StealThis I like the immediacy of this platform. You signup with Twitter (or Facebook) and you post. May have to steal this idea for Cure Cancer Starter. Well done, great use of social as simultaneously platform, infrastructure and content. Cool. * Don't make people learn new things use established conventions. * Make it falling off a log easy to signup and create an account. * When any says anything, RESPOND. * RESPOND with real people, heart and soul (no canned junk). * Be present to the conversations happening and everything works better.
Cool idea well done, and, as I said on my Facebook page, bound to be the future of something.
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5 Keys To Creating Community
A friend sent me this post since he knows I've been up on this soapbox for several years now. The 5 Critical Success Factors (CSFs) they share include:
1. Establish An Emotional Connection
2. Keep Customers HAPPY
3. Create A Platform where customers can communicate
4. Be helpful and "of service" to your customers
5. Take action on Feedback (i.e. VALUE IT)