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Curation Revolution
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Scoop.it!
Even brand powerhouses like Marty's old employers M&M's, P&G must realize what happens online today is most important product in a digital first world.
Martin (Marty) Smith's insight:
After scooping a Neil Ferree post about lawyers needing to accept content and social marketing I realized my 2008 Infinite Inventory, Moore's Law, Saving Ford ScentTrail Marketing post didn't go near far enough.
Neil's post made me smile because if lawyers, traditionally the antelope at our Internet marketing waterhole, are beginning to understand the need for content marketing supported by social media surely the 7th sign is here. Better stock up on canned goods, water and plenty of content and social media marketing if we want to survive :). 
lorrinda's curator insight,
November 7, 2013 4:22 AM
"If your online presence isn't as great as your real world experience a slow decay will rot your brand's foundation" --having a strong digital footprint is critical |
Scoop.it!
Not all brands are created equal. Some can help your online marketing more than others. Use our Curagami Brand Score to map your content marketing for ROI.
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As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.
Why?
The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder.
Connecting content to product engagement is the new marketing.