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Scooped by Martin (Marty) Smith
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Web Marketing Lessons From Favela Painting TED talk by Haas & Hahn

Web Marketing Lessons From Favela Painting TED talk by Haas & Hahn | Curation Revolution | Scoop.it

Lessons From Favela Painting
Artists Jeroen Koolhaas and Dre Urhahn create community art by painting entire neighborhoods, and involving those who live there. Lessons include:

* Live Where You Work.
* Make sketches and models, SHARE THEM.
* Include everyone.
* If your idea is ridiculously big Easier to get people to go along.

* Let projects grow organically.

* Create feedback loops like BBQ.

* When in doubt crowdfund.


Elements of this TED Talk speak to issues brought up by Joy Ito in his TED Talk - Become A Nowist (http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en ).

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Scooped by Martin (Marty) Smith
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Haiku Deck & Scoopit Examples Of New SaaS Development Model

Haiku Deck & Scoopit Examples Of New SaaS Development Model | Curation Revolution | Scoop.it

Working hard on a SaaS set of publishing tools and was analyzing what it takes to "cross the chasm" from unknown SaaS to successful, well loved tool. Here is what I found:

* Critical that a new tool create community. 
* Haiku Deck demonstrates this idea with their feature gallery:
http://www.haikudeck.com/gallery/featured and Scoop.it with their posting wall. 
* Community must scale in size and diversity. 
* Diversity creates community "intelligence".
* Community intelligence helps monetize. 
* Money helps create new tools. 
* New tools help build community faster. 
and so on creating a positive virtual cycle. 

Tools can solve a problem like Haiku Deck (easy access to creative commons), plant a flag on an emerging trend (Scoop.it and Paper.li) and mashup scaled systems such as ZipCar.com.  

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