Curation Revolution

5 Internet Marketing Secrets
Some of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.

5 Secret IM Tactics For 2014
* Crowdfunding.

* Content Widgets. 
* Mobile First. 

* Ecommerce. 
* Social Media. 

Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses".

5 Secrets Blog Post on ScentTrail Marketing
http://bit.ly/IYZIo8

5 Secrets Haiku Deck
http://bit.ly/1k6uJFu

You now understand that you have to deal with how your customer chooses to consume your content but what do they really want? Whether you’d like to believe it or not, a mobile user will do all of the same things they’d do on a desktop as long as YOU make it easy and seamless …

Lions, Tigers and Bears (oh my)
We've seen survey data from Content Marketing Institute and others that suggest those who tell the best STORY this holiday selling season will win hearts and minds. SALE without story is OVER.

This post is about how to create "Like Me" tribes (personas and segments) and then use your customer classifications to create great "Mobile First" marketing. 

The E-commerce teams that keep their content fresh and relevant will find mobile is a huge HELP to their marketing. Marketers whose emails look lousy on mobile or who aren't thinking like App Developers (i.e. lots of small cool games all relating to a goal and everything connected like Lego blocks) will find the holidays tough and not very rewarding. 

Turns out thinking like an App Developer is a good idea for every e-commerce merchant. Think small, fun and connected and your holiday marketing will win. Listen carefully and curate the winners and your holiday sales may set new records.