Your new post is loading...
Marketing Crossroads
Yes, we agree. with this Hubspot post - Marketing is ahead of itself. The post outlines one side of the crossroads, the consumer revolution side well:
The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times. Everytime consumer behavior evolves, marketers have new opportunities that were never before available.
Next author Kipp Bodnar discusses the "scorched earth" desperate marketers have been using as traditional market making tactics wither and die. The insanity of doubling down on tactics that are clearly dead or dying is "scorching the earth" and throwing good money after bad.
The post is smart about how we marketers have messed up most good things by piling on to exhaustion. We like the solution too - focus on people more and channels and marketing less. Good, smart marketing read.
Good, smart read about how marketing has been messing everything up by piling on anything good until it becomes bad. We like the conclusion and solution too.