Some finally "get SEO" as tactical advantage ends. Online marketing must win hearts, minds & loyalty. Brands must build online community SEO not so much anymore. Those and other reasons are why I'm not an SEO.
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Curation Revolution
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Scooped by Martin (Marty) Smith |
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!["Escape Google via- @HaikuDeck [Slides From #DMFB14 Conference] | Curation Revolution | Scoop.it](https://img.scoop.it/JktNm4hgJDmZt-bStut2azl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Even Google wants to escape the old SERPs only Google. Mobile, social and community are changing the web's landscape. Google is watching organic search growth slow thanks to social and mobile. Don't get hung out, diversify your Internet marketing.
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Fires happen to every website no matter how careful their overseers. Fires destroy value. Today's fires are complex and intertwined requiring specialized cross functional teams to extinguish called Hellfighters.
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Internet Marketing's Triptych is Cause, Crowds and Cash. Learn how to use those three ideas in concert with one another and your online marketing wins.
Martin (Marty) Smith's insight:
Internet Marketing's Secret Triptych
Can't tell you how long these three ideas have been sitting in front of me. I've written recent posts about how everyone needs a store and why e-commerce is stronger with crowdfunding than alone.
After a barely articulate interview with our local paper, the Raleigh News and Observer, where I succeed at saying what Internet marketing isn't I wanted to think HARD about what it is.
Turns out I've been close for a while. Combining these three ideas into the Internet Marketing Triptych creates the missing view. Any online marketing team who combines cause, crowds and cash will rule their business vertical.
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OVERWHELMED
Overwhelmed Is the word we keep hearing from Small to Medium Sized business. They feel overwhelmed by Internet marketing's ever changing environment and accelerating demands. Yeah, we can help with that
Nothing so motivated as a sinner seeking redemption. We've been marketing online so long, more than 30years combined in team Curagami, we sometimes hear "overwhelmed" after we speak to customers.
As penance we are going to help one lucky company create a plan. See we know something about feeling overwhelmed. When I heard "cancer" and my name in the same sentence "overwhelmed" was the right word. I worked my way out by planning to ride a bicycle across America.
DON'T DO THAT (lol), but do enter our #IMoverwhelmed Sweeps and we guarantee you will begin to feel less overwhelmed NOW. Remember you are not alone and keep turning the crank :). Marty
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Scooped by Martin (Marty) Smith |
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Fires happen to every website no matter how careful their overseers. Fires destroy value. Today's online marketing fires are complex and intertwined requiring specialized cross functional teams to extinguish. These teams are called Hellfighters.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Cause marketing is popular, but is easy to do BADLY. This post outlines how Cause Marketing when added to a diversified Internet Marketing portfolio helps create a new and better form of "advertising" and the post includes a link to our new CauseMarketingBecause.com website.
Atlantic BT BLog Post
http://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/
CauseMarketingBecause.com
http://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/
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Embrace Save The World Marketing
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins.
Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World Marketing create an emotional connection with customers via authentic stories and social media.
Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs).
Yu Ji's curator insight,
May 21, 2013 6:37 AM
To some extent, it pointed the changes happened today in marketing and how to cope with such changes.
