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An infographic about how Google killed the long-tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords.
Via THE OFFICIAL ANDREASCY
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Rescooped by Martin (Marty) Smith from Daily Magazine |
Scoop.it!
Via THE OFFICIAL ANDREASCY
Martin (Marty) Smith's insight:
Why Google Killed Search's Long Tail
Why would Google want to kill the long tail of search? The long tail represented a back door to organic listings. The little guys could string together a series of small wins to achieve enough organic traffic they wouldn't need to purchase as much PPC.
Consolidation via the tactic outlined in this infographic removes the backdoor. If you were running successful long tail search keywords the removal of the tactic means you have little choice but to buy PC to fill the void.
Google is accelerating a natural network trend. All content networks tend to create hubs, sites whose authority is more dominant than others. Becoming an authority is what every Internet marketer is playing for because with authority comes traffic and with traffic comes money and influence.
New ways to diversify your website's traffic resources:
* Begin to gather cell phone numbers.
* Create profiles on a wide range of social nets.
* Contribute content to a wide range of social nets.
* Ask your current followers to recommend you to friends.
* Gamify "friends and family" concept.
* Gamify 'friends of friends' concept.
The reason you want many channels contributing traffic is the more traffic you own (i.e. that joins YOUR list) the less dependent you are on the whims of Google.
Interesting !