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Grace & Social Media Marketing (Scenttrail Notes)
The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Today you need "social skills" such as:
1. In-person and online social grace (agree! very important).
2. Editorial/journalism skills (Need to know how to tell a great story).
3. Understanding of channel diversity (Who has KLOUT in your space?).
4. General pop culture awareness (YES, if it is HOT you need to be ON IT riffing reasons why your content is related and relevant).
Great post on the "new" skills needed to make #smm work. Great share by @Cendrine Marrouat - https://www.cendrinemedia.comvia her Paper.li.
