Curation Revolution

Buffer's Social "Failure" = Your Success
Make Buffer's Social Failure Your success with lessons from three great web marketing books including Superforecasting, The Silo Effect and The Black Swan. The post builds on a Buffer post sharing their shocking 50% decline in social media traffic. 

The real question is - ARE THEY FAILING.

They seem to think so and that thought may point to bigger issues. Issues well outlined in 3 great web marketing books (note if you buy using the links to Amazon below you make a contribution to curing cancer TY)

SuperForecsting: The Art and Science of Prediction  

The Silo Effect: The Perils of Expertise

The Black Swan:  Impact of the Highly Improbable

How web marketers THINK about what they are doing matters and this Curagami post shares tips on how to THink Like An Internet Marketer along with links to some of our favorite web marketers including several from Scoop.it:

@Guillaume Decugis 
@Cendrine Marrouat - https://www.cendrinemedia.com 
@Brian Yanish - MarketingHits.com 

Among others.

Start thinking like a web marketer, read this Curagami post
http://www.curagami.com/buffers-social-failure-your-success/?v=7516fd43adaa  

How To Make $30M Online
When people ask me how teams I've managed made more than $30M online I say it's simple - find your 80:20 Rule, double down on winners, leave laggards and hire great people.

None of those things are nearly as "simple" as they sound, but you must know what NOT to do. Any website has an enduring and constant fractal called the 80:20 Rule. This post includes a video about the importance of your 80:20 Rule, how to use what you find and a link to an earlier post on how to find your 80:20 Rule. 

http://www.curagami.com/wp-content/uploads/2015/08/fractals-cover-image.png 

 

Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer.

Clash Crowdfunding Lessons
Crowdfunding may be the ultimate "in your face" DIY (Do It Yourself) disruption. Much like the CLASH's "punk ethos", so well described in The Future Is Unwritten the biopic documentary film about Joe Strummer, marketers must create content and community with authenticity and awesome, daring and original content.

Working on a companion Curagami blog post too. Here is link to HaikuDeck:

http://shar.es/11YHo2

There are no "right' or "wrong" ways to use social media, but there are ways to grow your following faster and get more return from your social efforts.

Here are 7 Tips From MoMA Curator:

1. Focus on Goals

2. Have Empathy

3. Be Careful, Cautious and Selective

4. Editorialize

5. Provide Attribution

6. Understand What’s Timely and Trending

7. Have an Eye for a Great Title

and 3 From Scenttrail (Martin Marty Smith on Scoopit)

8. Cast A WIDE Net, Curate Disparate Content.

9. Don't Forget OPC (Other People's Curation).

10. Use Rich Snippets to Consistently Theme Your Curation.

Cast a "wide net" pulling seemingly disparate subjects into your curation using our curatorial skills to create connection and synergy. Don't forget the most powerful content on YOUR network is THEIR User Generated Content (UGC) and curation. Rich Snippets don't recreate the content wheel but do them your curation creating a consistent blanket of meaning and value.

Added a comment about putting a title in front of a masterpiece in comments on Scoop.it:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/

What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.

Note
This post is a response to Your Guide To Conent Curation for SEO by @jaysondemers (Jayson DeMers) for Search Engine Journal. Jayson's post is dissonat to my content curation experience in several important ways.

Your Guide To Content Curation For SEO is brilliant, includes orginal thinking and cagegorization I haven't thought of or about and gets more right than wrong.

That said, it felt important to sit on the ground and discuss where my content curation experience over the last three years differs from Jayson's declarations.

I linked his post and be sure to read mine and his, comment and share your thoughts since understanding what content curation IS and how it relates to SEO feels important :). M

Future of Content Marketing For Online Merchants
Online merchants are learning hard lessons about content marketing. Mainly that it takes a lot of time, effort and money. What if you could increase your customers engagement, support and loyalty without spending an arm and a leg? Interested?

This Curagami post shares tips on how to think like a magazine editor - at least an online magazine content editor. It shares five tips including:

• Find 3 – 5 content groups that interest your visitors.
• Decide your schedule (we recommend monthly updates at first because that is a big commitment that must be kept to gain trust).
• Curate content from trusted sources such as brands, manufacturers and even competitors.
• Automate at least one of your content groups with feeds.
• Find and nurture free visual media sources such as Haiku Deck.

 
Read more about evergreen content and why thinking like a magazine editor can help your online store create TRIBE and MONEY on Curagami:

http://www.curagami.com/ecommerce/magazine-ing-content-5-tips/?v=7516fd43adaa  

Burn Down Your House
Talking Heads know an important internet marketing truth – sometimes you need to put on a big suit, jump around and burn down your web marketing house.

Watch David Byrne carefully. Everything happening is practiced but not stale, choreographed but spontaneous and crazy & planned. If there is a better example for where our near real time, content, community and commerce online world is going we don't know it.

Movement Marketing With Orate.me
Why startups create movements & community from organic fuel such as narrowing focus, winning hearts, minds & loyalty and building online community.

Connection, our human ability to listen, share and respond, is the new ecommerce. This Haiku Deck is in support of Marty Smith's Keynote talk at FedEx Connection Conference 7.30.14.

Group boards on Pinterest can be your secret to increased followers, improved engagement, and reaching a larger audience with less effort.

Marty Note
Great Curation Revolution suggestion from my friend Bill Gassett (@MassRealty). I love group boards too because they crowdsource great Pinterest content. My Group Board include:

King of Pinterest (2,047 followers, 121 contributors)
http://www.pinterest.com/scenttrail/king-of-pinterest/

Queen of Pinterest (3,290 followers, 325 contributors)
http://www.pinterest.com/scenttrail/queen-of-pinterest/

Love these boards since the share GREAT stuff and my work load GOES DOWN even as they get better. One caveat is Pinterest can be strange about allowing you to invite contributors. I could easily have 1,000 contributors to both boards if Pinterest didn't have such a tight and strange grip on the invite reins.

This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?

Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.

Promise to write more "down the SEO rabbit hole" content soon.