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Scoop.it!
Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click. Via Thomas Faltin
Martin (Marty) Smith's insight:
Great Jeff Bullas (@jeffbullas) post (as usual) and Thomas Faltin ( @Odin666CF_DE)scoop (also as usual). I love all 6 of Jeff's recommendations (especially contest, games and gamificaiton #2) and agree with "matching the hatch" of content to social net (tip #4). @Scoopit does great Twitter chats (think Twitter on SPEED live). Lots of good tips to learn from...as usual. 
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Scoop.it!
Sometimes truly great content flops. And to be honest, it's a big disappointment (and a damn shame).
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Some call it Social Reach I call it Social Link Wheel that becomes your Social Sphere of Influence and that's where the fun begins.