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Is it time for you to close your Facebook brand page? Here are three important things to consider
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Scooped by Martin (Marty) Smith |
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Should You CLOSE or REDUCE Your Facebook Marketing?
Didn't know that Facebook was being such a jerk about "graph search" for brands. Not surprised to see you can buy your own list back as that is the kind of ransom Facebook has shown brands from the start.
Interesting to see Mark Cuban takes his marbles and go home (threatening to close his Facebook pages). The article makes a good point.
If you have a substantial UNIQUE Facebook following you are probably stuck paying the $2. If not you may consider the cost / benefits of your Facebook marketing and arrive at where Cuban is - thinking about closing down your Facebook page (or relegating it to the "low investment" side of the fence).