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Favorite About Us pages shares an e-commerce master class video on how to create a great About Us page and asks for your favorite About Us Pages examples. * Outline a Movement * Help Build Community 
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Scoop.it!
Making Warby Parker's Annual Report VISUAL 3. Only share NEWSWORTHY news. 4. Let People See Your Engine (able to look behind the curtain). 5. Focus on and Feature Your POEPLE. 6. Make IT Easy To Share (and IT is everything). 7. Present DATA in context. 8. Don't forget the TANGENTIAL. 11. Share VALUES. 12. Pat yourself on the BACK every now and again. Telling your product's story by proxy, by telling the stories of the people that work on it, is a brilliant way to create STICKY content that isn't self-serving and feels more TRUE.
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Robin Good: Here is a collection of curated news sites that I have put together over the course of the last few months. It contains over 30 news sites that utilize human curation to pick and showcase the most relevant stories in their area of coverage. From early examples to news curation like Arts & Letters or the Drudge Report to the most recent examples of news curated sites for both big brands (Pepsi, Adobe), NGOs (FAO) and independent publishers (Techmeme, MediaGazer) you can find a broad range of examples to study, research or get inspiration from. The collection is ony visual with a minimum of reference info. Free. Updated monthly. Curated news sites collection: https://gimmebar.com/library/curated-news-sites-examples/4f7b357e2f0aaa843e000002 Please suggest new additions to be included.
Via Robin Good
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I just commented on [post_title] : Starbucks has a big brand presence online.
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You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue. Here are 8 Visual Marketing Lessons from Vogue: * Be branded – take advantage of existing brands such as Shades of Grey. * Be topical – March is “fashion week” in NYC and both magazines have extensive features. * Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose). * Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images. * Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions. * Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines. * Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.
malek's curator insight,
March 18, 2014 9:15 AM
@Martin (Marty) Smith proves again simplicity is the tip of sophistication. A clean dozen of how-to. For a visually wired species like human being, it's always the eye placement and the body positioning. 
janlgordon's comment,
March 21, 2014 2:45 PM
Loved this post and so did the community, still retweeting and buzzing about it - good job Marty!
Two Pens's curator insight,
April 9, 2014 3:13 PM
It's hard to walk into a B-2-B client using Vogue as an ex. but everything they do has relevance. Takes an openminded client to know it.
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Martin (Marty) Smith's insight:
http://www.rohitbhargava.com/2013/01/10-brilliant-marketing-lessons-from-the-best-of-ces-2013.html
When I wrote about the content linked above about how to disrupt I promised to share examples. Here are 5 examples of disruption in practice:
4. Gold Miners Use UGC & Wisdom of Crowds To Disrupt Canada's GoldCorp did the unthinkable in the gold mining business when they made normally secret data with the world. The result? GoldCorp is now Canada's largest mining company after crowd wisdom tuned their data to find more than $3B in "new gold" with very low exploration costs. More than simply applying new eyes GoldCorp's contest prompted creation of new visualizations and content (User Generated Content) showing where and why there was gold in previously un-mined belts.
5. NewsJack The Media To Disrupt Read David Meerman Scott's New Rules of Marketing and PR and NewsJacking to learn how to play your marketing on top of trends brewing in the media. My favorite example is the casino that garnered millions in free PR when they banned bad girl Lindsay Lohan from their casino.
Curious about my previous article on how to develop disruptive business processes? Learn more: http://scenttrail.blogspot.com/2013/01/5-ways-to-disrupt-your-internet.html
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When I compiled my Copywriting Resource post, I was sort of surprised to learn that I couldn't quite find any content online that really got into the meat of... Via Gregg Breward
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We all know the usual names of companies that are doing well in social media. I thought it might be interesting to take a look at some of the lesser-knowns and why they've had success, either on an ongoing basis or with some one-off efforts that stood out. And since infographics are all the rage, what better way to look at them? Of course, for SEO purposes, I've listed them here as well. Via maxOz
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