Some finally "get SEO" as tactical advantage ends. Online marketing must win hearts, minds & loyalty. Brands must build online community SEO not so much anymore. Those and other reasons are why I'm not an SEO.
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Curation Revolution
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Digital marketing is moving to real time CONTEXT & CONVERSATIONS. Curagami's Predictive Analytics Engine (cPAE) creates relevant web, email & mobile context 
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Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer.
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Brian Yanish - MarketingHits.com's curator insight,
July 23, 2014 8:05 AM
As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.
Why?
The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder.
Connecting content to product engagement is the new marketing.
's comment July 23, 2014 5:43 PM
I really enjoyed this article Marty and am going to reference it for another kind of story project I'm working on. Good stuff! Thanks for finding and sharing.
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Fires happen to every website no matter how careful their overseers. Fires destroy value. Today's online marketing fires are complex and intertwined requiring specialized cross functional teams to extinguish. These teams are called Hellfighters.
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Cause marketing is popular, but is easy to do BADLY. This post outlines how Cause Marketing when added to a diversified Internet Marketing portfolio helps create a new and better form of "advertising" and the post includes a link to our new CauseMarketingBecause.com website.
Atlantic BT BLog Post
http://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/
CauseMarketingBecause.com
http://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/
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Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.
Post includes a Fareed Zakaria interview with hedge fund manager Ray Dolio because Ray shares 5 tips for how to become a great web marketer:
* Think more about how "the machine" works (Google in our case).
* Be in the middle of it and expect to get banged up.
* Have great humility and FEAR.
* It isn't KNOWING that matters it is what you do when you DON't KNOW.
* Find smart people who disagree with you and LISTEN.
I couldn't summarize how teams I've led have made over $30M in online sales learn to think and be. Ray may be speaking of how to manage a hedge fund, but he may as well be outlining how to be a great digital marketer.
This post explores an eternal truth - people not things sell.
http://www.curagami.com/magical-thinking/marketing/5-ways-people-fix-content-marketing/
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Why Sandberg's End Of Email Will Come True
Great post about why email is doomed. My favorite points include:
Rise of Enterprise Social Networks (ESNs)
Leading vendors of social networking systems such as IBM and SAP are integrating social into their business application suites supporting an open and reusable flow of intersecting and persistent conversations, which can also form the basis of a powerful knowledge-base. The key to future success is to understand the detailed way people work and how systems support them, and then to ensure that social fits that way they work.
Generational Change
As people collaborate more widely to build on strengths, to solve customer problems, to create innovation, to recruit and retain talent etc etc they will increasingly turn to enterprise social networks. To continue to do so on email is imply inefficient and ineffective, it's that simple.
Great post! Yes email is going away and it may be faster than anyone realizes like almost everything else is happening lately.
Added more thoughts on Gplus
https://plus.google.com/102639884404823294558/posts/VRWjqNmqXBX
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OVERWHELMED
Overwhelmed Is the word we keep hearing from Small to Medium Sized business. They feel overwhelmed by Internet marketing's ever changing environment and accelerating demands. Yeah, we can help with that
Nothing so motivated as a sinner seeking redemption. We've been marketing online so long, more than 30years combined in team Curagami, we sometimes hear "overwhelmed" after we speak to customers.
As penance we are going to help one lucky company create a plan. See we know something about feeling overwhelmed. When I heard "cancer" and my name in the same sentence "overwhelmed" was the right word. I worked my way out by planning to ride a bicycle across America.
DON'T DO THAT (lol), but do enter our #IMoverwhelmed Sweeps and we guarantee you will begin to feel less overwhelmed NOW. Remember you are not alone and keep turning the crank :). Marty
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!["Escape Google via- @HaikuDeck [Slides From #DMFB14 Conference] | Curation Revolution | Scoop.it](https://img.scoop.it/JktNm4hgJDmZt-bStut2azl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Even Google wants to escape the old SERPs only Google. Mobile, social and community are changing the web's landscape. Google is watching organic search growth slow thanks to social and mobile. Don't get hung out, diversify your Internet marketing.
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Fires happen to every website no matter how careful their overseers. Fires destroy value. Today's fires are complex and intertwined requiring specialized cross functional teams to extinguish called Hellfighters.
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Rescooped by Martin (Marty) Smith from Web Analytics and Web Copy |
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Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve
Via paulo oliveira
Martin (Marty) Smith's insight:
Email The Register Of Ecommerce
Email out performed all other channels when I was an Ecom director. Email contributed more margin to the bottom line and was the cash register of other "lost leader" channels such as PPC.
Email also creates important diversification. People on YOUR list put you in control at least as far as you don't irritate or spam. If more than a tiny group on your list complains you are marketing insensitive to their needs (spamming in other words) and your ISP will black ball your website and it can be hellish to get off.
Email As Mobile Life Curator
Email marketing is not without its new challenges. Batch and blast the same message means conversion will go down as spam complaints go up. Email's role is changing with the dominance of smart phones.
Smart phones and pads are the easiest way to manage emails. Email deletion is easiest on mobile and mobile fills up the free time of waiting in lines and sitting on the subway. Wonder why your open rates are going DOWN? A: Smart phones.
All of this means you need personas and segments AND responsive emails in your email marketing these days. You MUST create relevant messages. Use personas, fully articulated archetypes for between 3 and 7 "super groups" within your list.
Know what segments within your list such as "multi-buyers" or VIPs are the most profitable. Combine personas, which THEY ARE with your financial segments what THEY MEAN to you to create campaigns that will appeal to THEM and make money for YOU.
Email Marketing In Mobile World Tips
* Subject Line is beyond important.
* Create responsive email (email must look great on all devices).
* Use PERSONAS and SEGMENTS together.
* Tell STORIES over TIME.
* Curate User Generated Content INTO your email marketing.
* Count and trend unopens as a NO.
* Create & Trend new KPIs such as $ / sent, $ / opens.
* Keep emails OFF your website (dupe content and hurt heuristics).
This last bullet needs some explanation. Your email marketing needs a "can't see this email view it here" link, but keep your creative in a NON-SPIDERED folder.
Allowing your emails to get spidered can cause duplicate content problems and the heuristics of your emails don't help since, if you are creating great Call To Action emails, your audience will not spend much time on your emails as they are simply attention getter pass through to points of conversion.
