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Netflix data shows "binge watching" is up. How do we create content marketing to encourage a binge?
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Scooped by Martin (Marty) Smith |
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How Can You Make Your Content So Good People BINGE It:
* Create Cliff Hangers Daisy Chained To Related Content.
* Keep it SHORT & SIMPLE.
* Use juxtapositions (like x, not y).
* Request, Award and Curate User Generated Content (UGC).
* Highlight BINGERS (comments and reviews).
That last bullet is one of the most effective. Much like Pavlov you get the behavior you reward, so reward BINGERS by Re-Tweeting them and curating their comments and notes into your marketing.
Even if your content isn't BINGE-ABLE yet, fake it to you make it. Benefits are too great to not work on making your content BINGE-ABLE.