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How To Win The E-commerce game - A Haiku Deck by @Scenttrail

How To Win The E-commerce game - A Haiku Deck by @Scenttrail | Curation Revolution | Scoop.it

Win The Ecommerce Game
I'm giving a keynote speech tomorrow at a FedEx Conference. This post links to the Haiku Deck created for that talk. I'm adding a blog post to Curagami.com today too. 

If you want to know how to win the new e-commerce game here is the Haiku Deck:
https://www.haikudeck.com/p/cd625524c9 

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A Vs. B Conversations = Simple Social Enagement via @Moon_Audio

A Vs. B Conversations = Simple Social Enagement via @Moon_Audio | Curation Revolution | Scoop.it
Time for a game of Versus!

Fostex versus Sennheiser... Who makes the best headphones? GO!


Friends at http://www.Moon-Audio.com make the best audio cables in the world. Their cables connect to headphones and earphones and passions run HIGH where people's music and gear are concerned.

See Moon Audio's Fostex vs. Sennheiser Question Here
on.fb.me/1uOFvEv

That link takes you to Moon Audio's Facebook page where use of vs. prompts passionate shares and stories of experience and joy. Great simple idea to promote engagement, garner User Generated Content and learn how your customers really FEEL about the brands you sell.

We are working on a vs. tool for Curagami (http://www.curagami.com ) our marketing tool suite meant to create exactly the kind of community Moon Audio is generating right now thanks to a simple "vs." question.

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5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami

5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami | Curation Revolution | Scoop.it

Use These 5 Web Writing Tips To Crate Trust & Loyalty

1. Use Bullet Points To Introduce Sub-Heads.

2. Short sentences.

3. Small paragraphs.

4. Be Specific.

5. Ask questions & leave room for User Generated Content.

Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).

Suvi Salo's curator insight, June 10, 2014 3:16 PM

"Web writing is more Hemingway than Faulkner."

malek's curator insight, June 10, 2014 6:26 PM

Using anchor text links is life saving on the web. Isn't it?

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Social Media Conversations Are HERE - You In? via @Curagami

Social Media Conversations Are HERE - You In? via @Curagami | Curation Revolution | Scoop.it
Downloading the Vocus paper Monitoring The Social Media Conversation: From Facebook to Twitter via CIO Whie Papers is a pain. The paper helps explain what Curagami is all about. The paper has a PR slant, but its an important read for any and all Internet marketers: The prevalence of social media has not just grown …
Martin (Marty) Smith's insight:

Many have asked what Curagami DOES? This post builds on an excellent Vocus post about monitoring the social media conversation to share how Curagami creates a tiny advantage that creates scale that creates a tiny advantage and so on to infinity :).

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New Social Media War Room: It's The Conversation, Stupid via @HaikuDeck

New Social Media War Room: It's The Conversation, Stupid via @HaikuDeck | Curation Revolution | Scoop.it

Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If the old War Room during the Clinton presidential campaign's motto was, "It's the ECONOMY Stupid" then the new Social Media War Room's motto is, "Social Media: It's The Conversation Stupid".

As we "talk amongst ourselves" more and more we become increasingly platform agnostic. The conversation is the brand. The conversation is the currency and THAT is a huge shift. A shift creating openings for "clean slate" brands to step in and call "trusted brands" old, stale and not relevant.

Want to appear "not relevant" use social media to PUSH, don't listen or respond and never curate or attribute kudos to followers. This new Haiku Deck discusses the new rules of branding in a social world.

What "new rules of branding" did we miss? Share your experience, thoughts and ideas and we will curate into the deck.

Haiku Deck: Social Media: It's The Conversation, Stupid
http://shar.es/BcoZ1

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Context Conversations the Future of Marketing - Curagami

Context Conversations the Future of Marketing - Curagami | Curation Revolution | Scoop.it
Digital marketing is moving to real time CONTEXT & CONVERSATIONS. Curagami's Predictive Analytics Engine (cPAE) creates relevant web, email & mobile context
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Social Media Tipping Point Is Behind Us...Maybe @Lays Tweet For Swag

Social Media Tipping Point Is Behind Us...Maybe @Lays Tweet For Swag | Curation Revolution | Scoop.it
Social Media Tipping Point Is Behind Us: Lays Puts Tweet For Swag on  Bags of Chips & Needs Curagami Because ....
Yesterday I noticed a bright red banner… - Martin W. Smith - Google+
Martin (Marty) Smith's insight:

We know Social Media is a CONVERSATION. One of my most popular @HaikuDecks is It's The Conversation Stupid (http://shar.es/MmhkM). At first I took Lays "Tweet For Swag" campaign as a sign we are beyond the social media tipping point.

Now, almost an hour after 4 @Lays tweets with no response I think maybe not so much. As I noted in this G+ post maybe the day BIG BRANDS wake up and listen more than they talk is the 7th sign and the end of the world is moments away. Let's hope NOT.

I noted our Triangle Startup Factory funded startup Curagami (http://www.curagami.com) could help and YES that's a tad self serving, but Big Brands think they are creating community today. Actually they wouldn't recognize a true online community if it walked up and introduced itself.

"We sell chips," woiuld surely be their retort. We KNOW THAT and would like to interact with you Mr. Frito or Mr. Lays...you truly and honestly IN or are you just trying to stuff more chips down our throat? BBQ if you are stuffing :). 

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Conversations Are The New Money & Here's The New Money Math - via @Curagami

Conversations Are The New Money & Here's The New Money Math - via @Curagami | Curation Revolution | Scoop.it
Every online transaction started with a conversation and that why conversations are the new money and the rocket fuel creating the New Ecommerce Revolution.
Martin (Marty) Smith's insight:

This post shares a favorite metrics approach - model by isolating and assigning. I like to create models by marketing channel that assigns 100% of costs and sales in order to defeat the attribution monster.

The attribution monster exists because the web is so dynamic knowing who did what and why is difficult. Many things go into moving customers from visitors to buyers so accurate attribution is a myth.

Instead of trying to make web numbers make 2 + 2 = 4 sense I suggest isolating and assigning and then comparing. When you isolate and assign and then compare you see the FABRIC of the tapestry we lucky few Internet marketers weave.

Instead of attempting to assign attribution, something akin to putting a scarf on a raging bull, I like to make attribution moot by modeling around it (explained more deeply in the linked post).

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Brilliant Tips On Building Social Collaboration a #mustread | Social Media Today

Brilliant Tips On Building Social Collaboration a #mustread | Social Media Today | Curation Revolution | Scoop.it
From Entertainment to Collaboration outlines the second transition that a company must engage in when moving from advertising to engagement as a core marketing strategy.


Marty Note
This is a MUST READ brilliant post my friend Mark Traphagen (@MarkTraphagen) alerted me to because I've been writing about how brands don't get social (Social Media: It's The Conversation Stupid http://sco.lt/7iZVUP ).

I love the ditch digging details Ted shares in this great post. He all but maps the process of creating successful social collaboration with:

Collaboration can take a number of forms: example archetypes are:

1) commentary on content

2) co-creation of content

3) user-generated content

4) collective action or problem solving

###
That is BRILLIANT work. I've been focused on the conversation, but Ted is right. The conversation is the medium, the currency. The payoff for being present and engaged with customers is collaboration. Great stuff and a must read for any brand or Internet marketer (and there are 2 more installments coming).

Malena Gamboa's curator insight, April 12, 2014 2:57 AM

Collaboration can take a number of forms: example archetypes are:

1) commentary on content

2) co-creation of content

3) user-generated content

4) collective action or problem solving

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Brief History Of The Next Big Thing & Next Big Thing Predictions by @PeterSweeney Primal

Brief History Of The Next Big Thing & Next Big Thing Predictions by @PeterSweeney Primal | Curation Revolution | Scoop.it
In business, vision isn’t some mythical ability to see the future. It’s about being able to recognize a pattern and appl…
Martin (Marty) Smith's insight:

Great Post But Upside Down
This is a great post by Primal's founder Peter Sweeney, but it is upside down for what I want to accomplish today. Sitting there thinking I wish the bottom were the top I realized I have the tools to make that happen (lol).

Crowdfunding feels like a "next big thing" with tentacles in everything from banking to ecommerce so it passes the very good Next Big Thing Test Peter's post creates:


"How to Recognize The Next Big Thing?

If the history of The Next Big Thing teaches us anything, it’s that new media invariably dominates old media; regardless of how hard the incumbents try to keep new media down.


Equally clear, the essence of The Next Big thing won’t be technological. Cloud, data, augmented, geo, semantic, mobile, distributed, implicit, programmable networks are statements of technological enablers, not human experiences."

Ideas Peter sees as Next Big Thing:

* Interest networks (niched & more personal social media).
* Computational Services.

* Automated Assistants.

Ideas I see as next Big Thing:

* Crowdfunding.
* Distributed Ecommerce.
* Curating Conversations.

Crowdfunding
Crowdfunding is so much MORE than seed equity funding. Having managed a multi-million dollar ecommerce website and remembering putting my job on the line every Christmas means finding ways to "test before we test" and generate tribal formation every website needs these days favors a crowdfunding revolution that only has a little to do with seed funding via equity crowdfunding.

The trend is already manifesting. Dell creates a new "venture fund", P&G outsources 50% of their R&D and Kickstarter is slouching toward their $1 BILLLION in funding party. Soon we will "crowdfund" everything.

Ecommerce
After Google's algorithm changes storming the castle of scaled websites to achieve top search rankings is all but impossible. This begs the question WHY is commerce something we must got to a website to complete. In a SOCIAL and MOBILE time why can't we THINK, "I want that," and have it flying in on one of those Amazon drones?

Why is our eCommerce imagination so BORING? Whit is it so proprietary? Why do we make online customers COME TO US? One of the things we proved with CureCancerStarter.org, our crowdfunding cancer research platform on Authorize.net, is once you've created the commercial "token" it can go anywhere. SO why isn't it?

The most disruptive thing any affiliate marketer does is ship traffic across the bridge to their partner. More than half the traffic drops off. Why not CONVERT ANYWHERE?

Conversations
The conversation is rapidly becoming the new medium and currency thanks to the SOCIAL, MOBILE and VIDEO tsunamis. We can consult experts on anything. Our marketing is "inbound" so own the conversation to own the traffic.

"Owning the conversation,” means curating in a Radian6 ORM (Online Reputation) way. Our marketing must curate conversations in near real-time no matter where they happen.

 

janlgordon's comment, December 17, 2013 3:36 PM
Marty, you never cease to amaze me, your insights are absolutely brilliant and right on target with this one - Let's take this to Curatti........worthy of a replay and discussion for sure!!