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Get On Board Scop.it Content Curation Bus
We love curating congent with Scoop.it. Content curation with a great tool like Scoop.it may be more important now than ever. After Google’s algorithm revolution (Panda, Penguin) you need a safe place to test content. Content curation may be the most important online marketing idea few understand. Read why Scoop.it is a monster #cooltools.
Read why you should get on the Scoop.it Content Curation Bus today:
http://www.curagami.com/adding-scoopit-revolutions-to-curagami/
Why You Must Curate Content
We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Critical Success Factor) for online marketing.
Among the 7 Reasons we share content are these three:
* Proof of "Digital Listening" * Reach
* Costs
Discover 4 more reasons you must curate content at Haiku Deck: https://shar.es/1vwHY8
Content Director Should Rock Content Marketing
I'm excited that th etalented @Scoop.itteam ( @Guillaume Decugis@Ally Greer@Marc Rougierand many others) are launching a new content curation tool called Content Director. As team Curagami shared in our 7 Reasons You Must Curate Content (http://shar.es/1ohSrO over 5,000 views now) knowing what content is making you money and why is a CSF (Critical Success Factor).
Can't wait for our demo tomorrow PM. Will report back.
Harvesting Content via Curation
This is a great if somewhat complicated (to understand) post via my friend and great G+ curator @MarkTraphagen. I'm working on creating a matrix of their suggestions in order to show how I use Scoop.it to achieve them with ease and efficiency.
Stay tuned. Marty
Thanks to @Cendrine Marrouat - https://www.cendrinemedia.comI got into a riff about how #contentcuration is leading a new train. The train's name is community and those who get on, or those who answer the future knocking, will succeed. Those who don't won't.
Marketing Triptych via @HaikuDeck BUZZING
Lions, Tigers, Bears & Content Shock & SMB Survival
Small to Medium Sized Businesses are overwhelmed. The clearest message we've received during our first six months creating our Startup Factory funded startup called Curagami is a clear protest. "Overwhelmed" is the most common adjective SMBs use to describe their situation.
Not hard to see why SMBs are feeling overwhelmed. Tactics that used to insure consistent yearly growth are sick. Tactics are drying up faster than ever.
SMB Marketing Tactics Costing More, Getting Less:
* Yellow Pages (near death).
* Print ads (near death). * Val-u-pak coupons (near death). * Coupons of any kind (losing relevance with smartphone users).. * Groupons (blows brands up almost beyond repair).
* Email marketing (sick due to social / mobile web).
* Social Media Marketing (sick and getting sicker fast).
* Content Marketing.(content shock sick). * Ecommerce (too many stores, same offerings).
* PPC (paying more to get less).
* Retargeting (cat out of bag, so sick efficacy declining).
* Video Marketing (steep learning curve, expensive).
* Viral Marketing (everyone has that cold now & hit or miss).
* Cause Marketing (not as unique as once was & live or die with partner). * Celebrity Marketing (expensive and live or die with branded celeb). * SEO (don't even get us started, all but gone, baby, gone).
3 Rays of Hope
1. Content Curation
Discussed by Scoop.it CEO @Guillaume Decugisin Social Media Publishing Is Dead As We Know It ( http://blog.scoop.it/2014/06/18/social-media-publishing-is-dead-as-we-know-it/ ).
2. Community
Banding and binding tribes of contributors, advocates and supporters to your cause.
3. Friends of Friends marketing.
Reaching new customers via WOM (Word-of-Mouth) supplied by fans, brand advocates and social marketing Sherpas willing to sacrifice and help your cause.
Curagami (http://wwww.curagami.com ) is focused on helping SMBs create sustainable community via the Friends-of-Friends marketing community generates.
Am Scooping Guillaume's post to use in our Curagami board meeting tomorrow and we are working on 3 cool ideas:
* Curagami SMB Survival Guide - one page "action focused" recommendations on the tapestry of marketing tools and tactics needed to know where online "success" lives these days.
* Curagami $25,000 SMB Survival Contest - Help in seo, content marketing and community building to make this holiday online selling season great.
* Curagmai SMB Survival School - 1 day training to support SMBs at the American Tobacco Campus in Durham, NC.
Social Media Reach Is Dead, Long Live Content Curation & Cmmunity
@Guillaume Decugis was nice enough to ask me to weigh in on his blog post. He knew it wouldn't be hard for me to write 1,000 words on something that I feel strongly about - what will tomorrow's marketing look like.
Little is certain OTHER than tomorrow's marketing will be very different than today's and unrecognizable from yesterdays. The post on G+ shares my reaction to Guillaume's post along with as much Nostradamas as I can muster at midnight after a long day.
The core is YES content curation is going to be an integral part of the friends of friends marketing creating community we see at our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com ).
One BIG THING we've already learned is RESPECT, ADMIRATION and enough envy to fuel a train for what Marc, Guillaume, Ally and the Scoopiteers created. The post discusses how any cause moves from passion, through to business and finally into quackery.
That evolution is why all tactical online marketing is dead man walking. The key is winning and keeping hearts and minds. Certainly content curation is going to be HUGE in winning the LOVE any successful brand or online presence will require to be successful in tomorrow's marketing. Are there a few other things? You bet and I tried to share all of the hard won lessons about content, community and love team Curagami is learning.
My G+ Post
https://plus.google.com/102639884404823294558/posts/i1fzgtror51
Downloading the Vocus paper Monitoring The Social Media Conversation: From Facebook to Twitter via CIO Whie Papers is a pain. The paper helps explain what Curagami is all about. The paper has a PR slant, but its an important read for any and all Internet marketers: The prevalence of social media has not just grown …
Even Google wants to escape the old SERPs only Google. Mobile, social and community are changing the web's landscape. Google is watching organic search growth slow thanks to social and mobile. Don't get hung out, diversify your Internet marketing.
Curation Collisions Will Be Happening More and More
Curation Collisions
I've been thinking about where the synchronous and asynchronous meet. It feels like the only art left is to COLLIDE ideas previously thought of as pristine or distinct. Together the active juxtaposition adds depth, information, mystery and hooks.
Hooks are TOUGH. We've been advertised to right up to our last nerve. The net effect of millions of ads is we don't believe much. Our skeptical hide is thick.
When we swing things around like a great Superconducting Super Collider (SSC) and smash them into one another we create the kind of surprise and arrested development that stops frenzied process just long enough to slip some passionate communication about how our parts can exceed our whole.
Can't think of a better idea of creating juxtaposition than the Poetics of Gesture image that pastes Twombly on a Basquiat. Too good!
What about you? Have you collided content creating surprise and arresting images in support of your #contentmarketing or #contentcuration?
Jan Gordon Is 5 Minutes Ahead
Jan, CEO and founder of Curati.com Editors of Chaos, is always 5 minutes ahead. I write for Curatti (http://curatti.com/author/martinsmith/ ) and it has been a great experience one I strongly suggest to other writers.
Why did http://curatti.com/red-bulls-branding-lesson-media-companies-now/ go mega-viral with potential views approach half a million thanks to shares? Because Jan has a talent for language and shaping stories to BLOW UP.
Combine Jan's prescient 5 minutes ahead with her ability to make content blow up based on shaping it like a surfboard and you get a #mustfullow content curator and one of our 50 Great Content Curators.
@ janlgordon
The Amazing Cendrine Marrouat
Cendrine told us this was one of the nicest reviews of her work she's ever received. Hard to believe since here writing and tireless content curation is informative, inspirational, smart and hard working.
Cendrine is one of the hardest working "bands" in content marketing. When she takes a "day off" she is probably teaching.We shared a fraction of where she writes and curates and its six places.
Cendrine understands COPE (Create Once Publish Everywhere), but she doesn't fall into the trap. She actively supports, engages on and refines here content arsenal.
Not ONLY is Cendrine one of our favorite and hardest working "bands" in content marketing and curation she is one of our favorite Bedouin too. Always moving and in touch with what's happening we love it when Cendrine shows up. We share a cup of tea, warm our hands against the desert wind and talk about where we need to go next.
Cendrine beat me to the punch and wrote some nice words about me yesterday you can find in her 5 Social Media Gurus To Follow post:
http://socialmediaslant.com/social-media-pros-follow/
My post was schedule before we saw hers, but hearing her feedback was inspiring just when inspiration was needed. Thanks Cendrine and rock on :).
@Cendrine Marrouat - https://www.cendrinemedia.com
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Marty Note
There are about a million implications of this Marketing Land report showing content push +35% while engagement collapses. One implication is we are using the right tool. @Scoop.it and content curation is the future. As @Guillaume Decugis and his team shares (over and over), content curation's greater reach, democracy, and engagement is better for you, your band and website.
As we shared on G+ (Inevitable Lightness of Being) and Curagami (Burn Down Your Website) the tactical past is giving way to a different marketing future. Hold on to the past and become irrelevant. The future is about curating, caring and collaborating more and that means Scoop.it's genius becomes even MORE important :). Marty
Why Content Curtation Rocks SEO
The slide deck from @Scoop.it about how content curation impacts SEO is an excellent SEO & content curation primer (embedded in the post), but let’s do a deeper dive to understand how content curation ROCKS SEO and every site's Uber-Goal of creating sustainable online community.
This Curagami post creates an interesting comparison between Oprah and Amazon. One knows how to create online community one doesn't. Both have great tips to share.
Content Curation's 12 Biggest Myths are busted by Julia McCoy so any web marketing team can understand why content curation is a Critical Success Factor.
Thanks to @Cendrine Marrouat - https://www.cendrinemedia.comfor sharing Julia McCoy's great post. Enjoyed riffing on top of the 12 Content Curation Myths.
The results of the content curation survey 2014. Get the insights on the content curation industry. 282 people took part in this survey.
Marty Note
I contributed to Christian's survey and love seeing the results. Scoop.it is the clear "tool" favorite and it was interesting to see how other content curators treat something team Curagami (http://www.Curagami.com ) believes will be a huge help because:
Why Content Curation Rocks
* Ability to test content before risking it on model websites.
* Creates community. * Great source of UGC (User Generated Content).
* Proves you listen at least as much as you talk.
* Increases social shares and so SEO. * CHEAP when compared to content curation.
* Greater reach faster than content creation.
That last bullet is an idea we stumbled on. Content creation always starts from zero. YOU have to push the ball up the hill. Content curation starts further because you are using someone's content. Your share already has momentum since it has been shared before.
@Cendrine Marrouat - https://www.cendrinemedia.comjust wrote a great post for Curagami about why content curation is critical for B2C merchants: http://www.curagami.com/featured/content-curation-7-things-merchants-must-know/
Appreciate being included in Christian's survey and found results fascinating and true to my online content curation experiences.
Neil's Note
Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing?
Marty 's Note: Why I Stopped Curating From The Big Boys
Interesting conversation broke out on @Neil Ferree's excellent share on G+. I agree with Neil's point and have long since stopped sharing posts from Mashable et al. I've stopped curating off of "big blogs" for several reasons including:
* Find these sites stop being BLEEDING edge and became more mainstream. My tribe and I live on the razor's edge of what's next.
* I share stuff that is too middle of the road and my curation reputation takes a hit and I lose audience.
* Mostly the BIG BLOGS BORE ME now (see note below about Gwen Stefani).
* No way to add value to curation from BIG sites because a. they start from some reasonable and KNOWN place and b. they are going to get 500 comments and a million shares anyway.
* My friends aren't there anymore.
That last bullet is the most telling. I'm part of a nomadic tribe of Internet marketers. Look at http://mashable.com/ homepage today:
* Apple & U2.
* CC hacks at Home Despot. * Gwen Stefani gives Jimmy Falon a lap dance...
BORING and CELEBRITY BORING. I don't have time to watch Jimmy Fallon (unless there is a laptop on my stomach lol) and could care less about the latest BIG whatever. That is NOT where my tribe lives.
Where My Tribe Lives - In the Desert
Imagine a long, broad desert. The sand whirls and wraps like water. It feels like you could walk for a generation before seeing anything other than what you are seeing right now. Suddenly there is an ornate tent. Inside the tent the strange is mixed with the surreal as monitors glow and keys click.
This is my tribe. Far from the celebrity obsessed too big and boring (to us) now for their own good BIG blogs we compare notes about a semantic future, community, content shock and the implications of wiki-ification and appification.
We have our own publications. We have our own tools to publish too. Tools such as Scoop.it, Haiku Deck and G+ are used in creative ways daily if only so we can smile and cheer each other on. We know and learn about what matters to us from people we've come to know, trust and love.
We don't read Mashable or HuffPost unless one of US is writing or being written about.
We LIVE, BREATHE and THINK about little else than what is glowing now in that tent in the desert where our tribe is busy clicking, thinking and changing the web and Internet marketing. These are the things we care about.
While Mashable discusses what Gwen Stefani did to Jimmy Falon we are thinking about semantic web, content marketing, curation and what Mark did to Phil (or other way around). Unless Gwen created a new startup, app or is publishing something cool and different we could care less what she did to Jimmy.
Oh & U2's new album sounds cool and we are sure we will hear it one night LATE when the desert winds blow and the only sound other than U2 is the sound of a million fingers clicking, writing, thinking, collaborating and doing.
The future is different. In the future we collaborate more and care less about the lap dance someone named Gwen gave someone named Jimmy...at least in that tent far off in the desert.
Via Neil Ferree, massimo facchinetti
OVERWHELMED
Overwhelmed Is the word we keep hearing from Small to Medium Sized business. They feel overwhelmed by Internet marketing's ever changing environment and accelerating demands. Yeah, we can help with that
Nothing so motivated as a sinner seeking redemption. We've been marketing online so long, more than 30years combined in team Curagami, we sometimes hear "overwhelmed" after we speak to customers.
As penance we are going to help one lucky company create a plan. See we know something about feeling overwhelmed. When I heard "cancer" and my name in the same sentence "overwhelmed" was the right word. I worked my way out by planning to ride a bicycle across America.
DON'T DO THAT (lol), but do enter our #IMoverwhelmed Sweeps and we guarantee you will begin to feel less overwhelmed NOW. Remember you are not alone and keep turning the crank :). Marty
Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:
6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).
* Encourages Sharing. * More Reach Faster. * Content Curation Great & Subtle Value Add. * Great way to test. * Protects valuable modeled digital assets.
How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:
http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/
Post mentions Scoopiteer @Brian Yanish - MarketingHits.com
Solid background on content curation including definition here. For many of my Scoop.it brethren may be redundant, but helpful generally. I don''t understand the exclusion of Scoop.it as a powerful content cuaration tool however. That is a sloppy oversight.
Want to excel at content curation? Here are 7 tactics for content curation success:
1. Provide editorial selection expertise. 2. Add commentary to augment existing information. 3. Write attention-grabbing headlines. 4. Package your content to attract attention and facilitate consumption. 5. Offer curated content on regular schedule. 6. Distribute curated content effectively across channels, platforms and devices. 7. Track results of curated content to achieve your objectives.
Marty Note
My favorite is the idea of "packaging" your content. Fascinating.
Movements THEN Campaigns within Movements
http://www.crowdfunde.com earned its first paycheck today as we begin to help our friends at http://www.moon-audio.com create an "umbrella" movement to create online community, improve SEO, win hearts and minds and convert more visitors to customers and customers to advocates and supporters.
This G+ post shares much of what we discussed today about the advantages of creating a movement in a socially connected mobile time. If you love music hope you will jumpin and help us create Music Is A Movement's pieces such as:
* Our ASK for UGC (User Generated Content) such as what is your favorite music? Why? What is your favorite gear? Why?
* Stories are going to be important. What is best way to ask for them?
* Arresting visuals are going to be important, where to we find them.
* How can we create CONTENT to support an abstract, personal and short lived (music) to shareable content (vids, pics, stories)?
* What is best way to connect tribe members.
* What are our KPIs.
Going to be fascinating to use our new tools for the first time to help Moon Audio change the world a little by developing a MOVEMENT and then positioning their marketing inside the movement's context and ever evolving User Generated Content boundaries.
What about you? How do you win hearts and minds with your #Interntmarketing.
50 Great Content Curators
Another #mustfollow if you believe as we do that community will be the next big skirmish line in Internet marketing (read Ouch! 3 Ways To Avoid The Coming Community Shock on Curatti.com http://curatti.com/3-ways-avoid-community-shock/ ). Kelly is a great community manager for one of our favorite get more done with less social media marketing tools - Paper.li.
Just like with Ally, Scoop.it's community Manager Ally Greer and one of our top 50 Content Curators too ( http://www.crowdfunde.com/great-content-curator-ally-greer/ ) there is a lot to learn from in following Kelly.
Watch the variety of topics she discusses on the Paper.li community (linked on the post) and learn how to mesh content to support your online branding via content curation.
Scenttrail Marketing Archive
Thought it might be an interesting exercise to revisit key posts from Scenttrail Marketing. Curation Is The Next Web Revolution is why I got to play with Scoop.it.
After one of Scoop.it's founders, Marc Rougier, read this post they offered to let me play with their cool new tool while still in beta. Curation Is The Next Web Revolution feels more true today than when it was first shared in early 2011.
Curation is the best way to test content as I described in How I Use Scoop.it (http://sco.lt/5pwF6n). We are so committed to content curation we are building a new tool called CrowdFunde to help websites understand what content helps them the most.
No doubt in our mind content curation is what's next. What about you? Are you curating content? Share how you use tools like Scoop.it, G+, Paper.li or your blog to create effective content marketing and we will share with our tribe.
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![Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post] | Curation Revolution | Scoop.it](https://img.scoop.it/QPUPEBULCztK10uFpqHaejl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
!["Escape Google via- @HaikuDeck [Slides From #DMFB14 Conference] | Curation Revolution | Scoop.it](https://img.scoop.it/JktNm4hgJDmZt-bStut2azl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
