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The Infographic that Will Revolutionize Your Approach to Content Creation

The Infographic that Will Revolutionize Your Approach to Content Creation | Curation Revolution | Scoop.it

Rise of Interactive Content
We agree with the premise if not the over-hype of this infographic. We see a trend to making websites more conversational, more interactive. The "one size fits all" days are gone. 

In the next few years, we'll see websites capable of wrapping themselves around users like a glove. Web sites that look and feel different from one visitor to the next based on predictive analytics, behavior and creative. If this sounds like the quants and the creatives are about to take over that is what we think too. 

These unlikely affinity groups - right brain engineers and left brain creatives - will need to think, act and design as one. Don't forget our favorite content creation rule - don't create your content ask for help and get others to create it for you. 

Such a "community approach" to content creation is the best way we know to turn your tribe into zealous advocates. Think about it. What are you more likely to advocate your stuff or ours? Answer to that question is obvious and an indication why community is the key to future commerce online. Now that is a revolutionary infographic we'd like to see :). 

Gail Grannum's curator insight, April 9, 2017 6:04 PM
Now is the time to get comfortable with content creation tools that curate information for website visitors and customers.
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When Future Knocks Answer Door via @CendrineMedia

When Future Knocks Answer Door via @CendrineMedia | Curation Revolution | Scoop.it

Thanks to @Cendrine Marrouat - https://www.cendrinemedia.comI got into a riff about how #contentcuration is leading a new train. The train's name is community and those who get on, or those who answer the future knocking, will succeed. Those who don't won't.

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Content Creator vs Content Curator: Is Social Media Sharing The Same Thing as Content Curation?

Robin Good: Interesting discussion and video: is social media sharing equivalent to "curation"?

Is it more important to create or to curate? 

 

"The SalesChaosTV guys, Dan Waldschmidt and Todd Schnick, bounce around content curation vs. content creation as means to an end in social media marketing today."

 

"Content creation or content curation? Are you a curator if you are retweeting the content of others?

Should you be retweeting it at all if you haven’t read it?"

 

Good points being made. 8/10

 

Video URL: http://www.youtube.com/watch?v=8TS1sDiYjno&feature=player_embedded 

Original article: http://socialmediatoday.com/saleschaostv/562939/content-curation ;
 

***** I think this is a difference without a distinction. There is much more to curation than the mere RT or repost mentioned here (spoken like a non-curator). You can always tell a non-curator because they think curation is easy. Curation starts with a distinct philosophy, an idea worth reinforcing. This article, for example, fits part of the three conversations I care about: curation revolution, Internet marketing and, like Robin, I care about cool tools, software and startups.

I write more than I curate, well some days approach 50% / 50%, and the one informs the other. I create different content because I curate content and vice versa. My creation is more informed by the reach of my curation. My curation revolves around the polls I noted at the end of the last paragraph.


I like where this conversation ends - that curators inform creation and that makes me happier than when they started. Late bust on Paper.li that seems cheap and thin, but generally, as Robin notes, an interesting conversation. Not sure I would go as far as Robin on this one. Feels more like a thin 7 than a rich 8 for me.

Marty


Excellent explanation from Robin:

« Thank you Marty for your positive comments and analysis. I am giving these guys an 8, because I want this topic to surface more as I think this IS the topic that needs the most discussion.


As you know well, I have long been pointing to Scoop.it how counterproductive is their marketing strategy, which does exactly the opposite of what I'd consider appropriate, and ethical: mixing and replacing curation with personal expression and social sharing which have really nothing to do with each other.

I think that most of the confusion stems specifically from the very fact that those who know nothing about curation, are served these marketing mantras such as "finding great content to share on your social media channels" or "easiest way to build a gorgeous magazine" which they swallow with the whole bag.

Curation has nothing to do with the above.


My "8" to the video is generous, you are correct. But it is given as an encouragemente and sign of appreciation to anyone who sticks his head out more on this topic, rather than looking the other way.
»


Robin always has amazing logic for everything he does. He is the father of curation as a concept and this comment and his incredible daily curation demonstrate why.  Marty


Via Robin Good, 'Timothy Leyfer
Beth Kanter's comment, June 23, 2012 2:16 PM
Will go read this, but what was the answer?
Robin Good's comment, June 24, 2012 12:56 AM
Hi Beth, the answer is not clear-cut and the discussion needs to go on.

Social sharing, according to some, is a light form of curation, but to me the argument doesn't hold up, as curation is not determined by the sharing act, but by the purpose with which you collect and bring together information items that inform, or solve a problem on a specific topic for a specific audience.
Eric Moran's curator insight, December 22, 2012 11:05 AM

Great point made here on both sides of the issue.

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Content Curation Next Big Thing or Temp? Content Curation Survey 2014

The results of the content curation survey 2014. Get the insights on the content curation industry. 282 people took part in this survey.

Marty Note
I contributed to Christian's survey and love seeing the results. Scoop.it is the clear "tool" favorite and it was interesting to see how other content curators treat something team Curagami (http://www.Curagami.com ) believes will be a huge help because:

Why Content Curation Rocks
* Ability to test content before risking it on model websites.
* Creates community.

* Great source of UGC (User Generated Content).
* Proves you listen at least as much as you talk.
* Increases social shares and so SEO.

* CHEAP when compared to content curation.
* Greater reach faster than content creation.

That last bullet is an idea we stumbled on. Content creation always starts from zero. YOU have to push the ball up the hill. Content curation starts further because you are using someone's content. Your share already has momentum since it has been shared before.

@Cendrine Marrouat - https://www.cendrinemedia.comjust wrote a great post for Curagami about why content curation is critical for B2C merchants: http://www.curagami.com/featured/content-curation-7-things-merchants-must-know/

Appreciate being included in Christian's survey and found results fascinating and true to my online content curation experiences.

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Create Engaging Content in an Era of Content Overload: 8 Tips • InboundWriter

Create Engaging Content in an Era of Content Overload: 8 Tips • InboundWriter | Curation Revolution | Scoop.it

Content overload is causing content marketers to become the victims of their own successes. Here are 8 ways to develop new and engaging content.

1. Put someone in charge.

2. Think editorial, not filler.

3. Do your homework.

4. Tell a story.

5. Take a break.

6. Treat each piece of content as a new project.

7. Be exclusive.

8. Don’t be afraid to fail.

 
Marilyn Moran's curator insight, April 11, 2014 7:43 PM

Love this! Perfect bits of advice on how to approach content creation.