Curation Revolution

The New SEO

This Curagami post takes issue with the priority and emphasis of two "old world" SEO posts. When Jeff Bullas suggests, important tweaks could result in top rank he over reaches. 

When Forbes worries about content length, they ask the wrong question in the wrong way. Here's a thought experiment to prove the point - does Oprah need to worry about technical SEO tweaks or content length? 

Answer: No Oprah does not. When your tribe is as loyal, eager to consume and collaborate as Oprah's SEO is moot and adds little. Think Oprah achieved her position of trust and created such a loyal tribe by tweaking or manipulating content? 

Neither do we. Do we miss the days when a tweak here or there meant rank? You bet. Life was easier then, but marketing is so much better now, and it will become better still. 

The rub is Jeff and Forbes are right and wrong at the same time. Technically every tip Jeff shares is correct, but the emphasis is backward. Jeff starts with keywords. In this Curagami post we suggest starting with your story, your "why": http://www.curagami.com/seo-loves-ya-baby/  

Rise of Interactive Content
We agree with the premise if not the over-hype of this infographic. We see a trend to making websites more conversational, more interactive. The "one size fits all" days are gone. 

In the next few years, we'll see websites capable of wrapping themselves around users like a glove. Web sites that look and feel different from one visitor to the next based on predictive analytics, behavior and creative. If this sounds like the quants and the creatives are about to take over that is what we think too. 

These unlikely affinity groups - right brain engineers and left brain creatives - will need to think, act and design as one. Don't forget our favorite content creation rule - don't create your content ask for help and get others to create it for you. 

Such a "community approach" to content creation is the best way we know to turn your tribe into zealous advocates. Think about it. What are you more likely to advocate your stuff or ours? Answer to that question is obvious and an indication why community is the key to future commerce online. Now that is a revolutionary infographic we'd like to see :). 

Community In A Box in 3 Words & 4 Slides
Is your content about HEROES? Is your content an adventure your customers want to take? Does your content create sustainable community winning hearts, minds, and loyalty? Community In A Box helps with all of that :). Martin


https://www.behance.net/gallery/37058357/Community-In-A-Box 

Community Content Tornado shares forces making digital marketing a tornado - Facebook and Google with 5 How To Survive tips including content gamification.

* Apps

* Q&A Content
* Content Gamification
* Facebook Chatbots
* Create Online Community 

Community Shock Redux
Community Shock redux explains an epiphany. Almost a year ago (June 19, 2015) we had a vision. We didn’t take peyote or dance around a campfire. We saw the next big CRUSH in online marketing three years (at least) before the need for community hit online commerce like, today we saw something that shortened our timeline by a year.

Se what we saw and from whom on Curagmai.com .

http://www.curagami.com/community-shock/ 

Oprah and Flash Boys
How do Oprah's Super Soul Sunday and Michael Lewis' book Flash Boys connect? In the strange landscape of digital marketing, they are closer than you think.

• Internet Time Is Always NOW
• Networks Are Different
• Movement Marketing = Biggest Digital Marketing Trend NO ONE Understands
• Influencers & Force Multipliers – Do You Know Yours
• WHY not HOW

Join the conversation and share your ideas, comments, and experiences from the wild west of digital marketing on Curagami: http://www.curagami.com/digital-marketing-gravity/ 

Rise of Q&A Marketing

One of the biggest trends we've seen in 2017 is the Rise of Q&A Marketing. It's not hard to see why either. Amazon's Echo and Google Home point to the coming Internet of Things (IOT).

Once that tsunami hits Google's currency - searches fueled by questions and answers - becomes universal, ubiquitous, and demanding. New information architecture and really understanding what "responsive design" and "mobile first" really means is the least of what we'll need to understand as our content marketing and websites become crowdsourced platforms.

http://www.curagami.com/rise-of-q-a-maketing/ 

Lean Content Marketing Medium Cool suggests reading Guillaume Decugis' Why Lean Content Marketing is the Future @scoopit post and using Medium's new Readism app.

Best Content Marketers
Someone asked a great question On Quora. Who are the best content marketers in the world? Most answers were focused on a "usual suspects" lists, but we wanted to share our "hardest working content curators" list. Our list focued on best content curators day-to-day and include many from Scoop.it including:

Guillaume Decugis
Malex
Massimo 
Cendrine 
Brian Yanish 

And many others. Find our list of almost 20 o fthe top content curators on Curagmai: 
http://www.curagami.com/best-content-marketers/ 

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Leaving WordPress Redux
One of the most controversial Curagmai posts we've shared is our 5 Reasons For Leaving Wordpress (http://www.curagami.com/5-reasons-we-are-leaving-wordpress/ ). Wordpress leveled Curagami.com's Google Karma by mysteriously toggling a "nofollow" button to the ON position. 

Why such a button exists when everything else we want to do in the HEAD portion of the page is hidden in 10 PHP files we have no idea. How the switch got moved is a mystery probably solved by adding on one too many plugins. This post shares the many great comments, reactions, and support received after publishing the post on our blog, Linkedin, @Scoopit and Gplus. 

http://www.curagami.com/leaving-wordpress-redux/ 

Feedly and the RSS Revolution Redux
RSS is not dead. Thanks to better RSS feed readers like Feedly RSS is about to experience a revival. Why is the revival of RSS a foregone conclusion? Without a reader we will drown in information.