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Scoop.it!
To reach new customers through word of mouth marketing, you have to first work on creating customer evangelists 
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Scoop.it!
Burn Down Your House Watch David Byrne carefully. Everything happening is practiced but not stale, choreographed but spontaneous and crazy & planned. If there is a better example for where our near real time, content, community and commerce online world is going we don't know it.
Scoop.it!
Clash Crowdfunding Lessons
Scoop.it!
Jason Falls identifies the true qualifier of a brand building a community — It’s found in its behavior toward its customers, not anything having to do with the brand itself.
Martin (Marty) Smith's insight:
Love Builds Community & Impossible To Fake
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Scoop.it!
Kelly's Community
Scoop.it!
Creating online community is HARD. This Haiku Deck shares "behind the curtain" secrets to help you build an engaged and engaging online community.
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5 Keys To Creating Community
A friend sent me this post since he knows I've been up on this soapbox for several years now. The 5 Critical Success Factors (CSFs) they share include:
1. Establish An Emotional Connection
2. Keep Customers HAPPY
3. Create A Platform where customers can communicate
4. Be helpful and "of service" to your customers
5. Take action on Feedback (i.e. VALUE IT)