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When thinking about product and brand innovation– what seems to elude many executive leaders is a lack of understanding that people do not buy products, they buy into meanings.
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Scooped by Martin (Marty) Smith |
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Martin (Marty) Smith's insight:
Great post that reminds us what we think is important, the feature set we stare at and work so hard to improve, matters little. Connection matters, community matters and being included or heard matters. Fascinating post.
* People don't buy brands, they join them quote comes from author Faith Popcorn.
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