Curation Revolution
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Curation Revolution
Curation the next web revolution.
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The Platform Revolution #infographic via @Curagami

The Platform Revolution #infographic via @Curagami | Curation Revolution | Scoop.it

The Platform Revolution "
Google is all about big brands now," a frustrated customer said. The complaint was about how this Small to Medium Sized Business couldn't win organic listings anymore. We disagreed. Google isn't rewarding top organic listings to Big Brands. Big brands look and feel more like platforms and that is why they are winning in spite of themselves. 

Learn more about why you MUST think in platforms NOW: http://www.curagami.com/magical-thinking/new-seo/the-platform-revolution/  

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The New Marketing: The Ask, Give, Share and Commons via ScentTrail Marketing

The New Marketing: The Ask, Give, Share and Commons via ScentTrail Marketing | Curation Revolution | Scoop.it

Papa and Marketing Got A Brand New Bag
This post is about the triptych of The Ask, The Give and The Share and how those marketing actions create The Commons.


The Commons, that special place where the sum is greater than the parts. The commons is where the Holy Grail of authority lives, where we collaboratively compete and all of our Google dreams are answered,

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I Scoop Therefore I am: 3 Reasons To LOVE Scoopit

I Scoop Therefore I am: 3 Reasons To LOVE Scoopit | Curation Revolution | Scoop.it

I Scoop Therefore I am. 3 reasons to love Scoop.it for your company, brands or personal brand. 

Martin (Marty) Smith's insight:

3 More Reasons @Scoopit ROCKS

Speaking to Andrea of Top Of Mind PR the other day about two of my favorite things - @CureCancerStart and Scoopit - I realized something. I realized how far my content curation and creation has traveled in such a short time. 

I found 3 more reasons I love Scoop.it during our call:


1. Community
Scoop.it is a community of rock star curators willing to share, teach and interact. If I've traveled some distance in my ability to create and curate content then it is because of lessons learned from Robin Good, Michele Smorgan and Karen Dietz. 

2. Real Time Fast Feedback
Scoop.it's analytics are amazing and instructive. You have to be able to wield a machete since the data is BIG, but hidden inside the forest is amazing content marketing truth. Another big reason I've learned to be a better curator and content creator is thanks to Scoop.it's analytics. 

 

3. Benefits of the Commons
I wrote about the Commons Revolution recently (http://www.atlanticbt.com/blog/the-commons-revolution/ ) and I've created a Scoop.it feed dedicated to the idea of the commons (http://www.scoop.it/t/commons-revolution ). I just witnessed an example as my Scoop.it feed outranks my Atlanticbt.com/blog post. 

The idea of the commons is WE contribute so the commons can return that contribution BECAUSE any commons will be more likely to become a hub than any website. Commons scale User Generated Content and they ping Google constantly. 

Scoop.it has more than 43,000 inbound links because they have thousands of contributors all hoping to drive social traffic into their piece of the commons. 

Other social nets look like commons but don't walk the talk. They don't pay back the contributors preferring to keep the benefits mostly to themselves. When using one of these pseudo-commons tools YOU must extract value and send it to yourself. 

Scoop.it and Slideshare are real commons built to help their contributors. KUDOS to the Scoop.it team, a nicer group of genius menshes you will never meet. 

 

Giuseppe Mauriello's comment, April 24, 2013 2:29 PM
LOL...Great curation is more other!
Pascale Mousset's comment, April 24, 2013 6:36 PM
Great Scoop Marty ! You re right
Therese Torris's comment, April 25, 2013 4:49 AM
Right on, Marty !
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Four Principles For An Open Digital World - author Don Tapscott TED Talk Video

4 Principles of A Networked World
Macrowikinomics author Don Tapscott shares great examples of his 4 emerging principles of our new digital world including:

* Collaboration.

* Transparency.

* Sharing.
* Empowerment

Marty Note
I found the discussion of the commons and the example of starling flocking behavior (at the end) the most resonant. I'd heard about the gold mine several times and agree with Tapscott - crowds are the key to our web future.

At Curagami we've been working on what it means to create online community. CTSE (Collaboration, Transparency, Sharing, Empowerment) are the table stakes of this new poker. We would add:

* Communication.
* UGC.
* Gamification.

Communication within and around the hub is a CSF (Critical Success Factor) for online community. You need to be able to follow and communicate with me and vice versa.

User Generated Content must be listened to, valued and rewarded with gamification or its a one-time "one and done" thing.

malek's curator insight, September 2, 2014 1:00 PM

Highly engaging presentation. Gone are the days of Security and Reliability as the principles of a Networked world. The C-generation is pulling us to the CTSE world.

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Internet Marketing - Future Is About The Share

Internet Marketing - Future Is About The Share | Curation Revolution | Scoop.it

2 Examples of The Share
The future of Internet marketing will be about The Ask, The Give, The Share and The Commons Revolution. Here are two examples of the power of the share.

One example, created on the base of a failed contest, increased Pinterest followers 636%. Another turned a free fall in members of The Marketing Revolution's Scoop.it feed around and increased followers by 200%.

Great benefits, but the GAIN is only half the story. Gains were made even as input and so content creation costs were cut. What is the value of increasing the value of your content marketing even as you lower costs?

The POWER of the Share.

 

Neil Ferree's comment, July 4, 2013 4:58 PM
I've been touting https://www.google.com/search?q=Social+Shares+is+the+New+SEO
ever since Feb 2011