Curation Revolution

Thinking NEW Is Hard

We noticed none of the riders in the Tour de France have adjusted to having 3K grace in the run up to a finish line. Falls within 3K don't hurt times, but riders continue to operate with the old idea in mind bunching up at the finish increasing the chances for dramatic falls and season-ending injuries.

Change is hard and change takes time.  Few marketers have reacted to the new marketing either. Platforms, collaborations, and curation are critical success factors in the new marketing. Yet many marketers and site developers continue to insist on doing it all themselves. Good luck with that. 

We share ten "new marketing" tips to convert your thinking including: 

• Not “YOU” or even “US” but “WE”
• Movements not Sales (Warby Parker, Tom’s, One Million Lights)
• Incomplete and Early beats Late and Perfect
• When in doubt ASK FOR HELP
• How did you collaborate today
• Who did you coach, encourage, or recommend today
• The 1:9:90 Rule
• How we modify the 1:9:90 Rule
• Profiles, Profiles, and Profiles
• The Communication Pyramid

Let us know your "new marketing" tips and we'll add to the post.

http://www.curagami.com/platform-thinking-new-marketing/  

Seeing Moon and Lola today at Charlotte's Digital Summit helped us realize we didn't discuss platform thinking, curating not creating content and how those ideas develop online community. 

4 Principles of A Networked World
Macrowikinomics author Don Tapscott shares great examples of his 4 emerging principles of our new digital world including:

* Collaboration.

* Transparency.

* Sharing.
* Empowerment

Marty Note
I found the discussion of the commons and the example of starling flocking behavior (at the end) the most resonant. I'd heard about the gold mine several times and agree with Tapscott - crowds are the key to our web future.

At Curagami we've been working on what it means to create online community. CTSE (Collaboration, Transparency, Sharing, Empowerment) are the table stakes of this new poker. We would add:

* Communication.
* UGC.
* Gamification.

Communication within and around the hub is a CSF (Critical Success Factor) for online community. You need to be able to follow and communicate with me and vice versa.

User Generated Content must be listened to, valued and rewarded with gamification or its a one-time "one and done" thing.

Branding Partnerships

These days anyone with following can be coupled with brands big and small so the whole is greater than the sum of the parts as Steven Harrington's partnership with Ikea proves.