Curation Revolution
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Curation Revolution

Curation the next web revolution.
Curated by Martin (Marty) Smith
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Shhhhhhh - Secret to Upworthy Success is HUMAN Content Curators....who knew :).

Shhhhhhh - Secret to Upworthy Success is HUMAN Content Curators....who knew :). | Curation Revolution | Scoop.it
From blog.newscred.com - April 9, 2014 6:12 PM

With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right? ... "the company employs full-time content strategists to post five to six times a week bringing together the very human skill of identifying compelling content, and then supercharging that content with powerful distribution Tools"


Via Guillaume Decugis
Martin (Marty) Smith's insight:

Humans...who knew :). Marty

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malek's curator insight, April 8, 2014 2:44 PM

Algorithm + human =Successful curation
CAP Brand Marketing's curator insight, April 8, 2014 3:08 PM

The secret sauce?  “We think it’s the alchemy of bringing together data and human judgment in a smart way.” - Eli Pariser, Upworthy CEO 
Beth Kanter's comment, April 9, 2014 12:46 PM
Okay, wanted to point this great article that summarizes their curation best practices in ten simple tips - pretty awesome http://kcclaveria.com/2014/02/upworthy-headlines/
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Hubs vs. Stand Out Content - Conversation With Mark Traphagen on G+

Hubs vs. Stand Out Content - Conversation With Mark Traphagen on G+ | Curation Revolution | Scoop.it
From plus.google.com - January 28, 2014 11:31 AM

Hubs vs. Stand Out Content
Fascinating conversations with @ janlgordon@Guillaume Decugis& "Content Shock" author blogger Mark Schaefer helped create this conversation about Hubs vs. Stand Out Content with @Mark Traphagen.

As we attempt to understand and plan for the future of #SEO and #contentmarketing these conversations becoming increasingly important.

 
https://plus.google.com/102639884404823294558/posts/M2YrHJV3FYS

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Lori Wilk's curator insight, January 28, 2014 3:16 PM

Great to hear what's being said on issues of content creation vs content curation and we'll get the see what worked best when we tally up the results at the end of the year. I do agree that in many cases the writers are not getting paid enough to create the original content.It is easier to get more content delivered to more people, quickly, by having fewer original articles to create and more curated content to share. The curated content is already written and is waiting for more distribution. The original content takes more research, thinking, writing, editing, and then posting. It's a longer process to create new content and it costs more than curating existing content. The perfect combination of both content creation and content curation will be very lucrative for some platforms this year-we'll have to wait to see who figures it out the best and who makes the most money doing it.
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