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Social Media Tipping Point Is Behind Us: Lays Puts Tweet For Swag on Bags of Chips & Needs Curagami Because ....
Yesterday I noticed a bright red banner… - Martin W. Smith - Google+
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We know Social Media is a CONVERSATION. One of my most popular @HaikuDecks is It's The Conversation Stupid (http://shar.es/MmhkM). At first I took Lays "Tweet For Swag" campaign as a sign we are beyond the social media tipping point.
Now, almost an hour after 4 @Lays tweets with no response I think maybe not so much. As I noted in this G+ post maybe the day BIG BRANDS wake up and listen more than they talk is the 7th sign and the end of the world is moments away. Let's hope NOT.
I noted our Triangle Startup Factory funded startup Curagami (http://www.curagami.com) could help and YES that's a tad self serving, but Big Brands think they are creating community today. Actually they wouldn't recognize a true online community if it walked up and introduced itself.
"We sell chips," woiuld surely be their retort. We KNOW THAT and would like to interact with you Mr. Frito or Mr. Lays...you truly and honestly IN or are you just trying to stuff more chips down our throat? BBQ if you are stuffing :).