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Social Media is a powerful customer service tool. This guest blog post from Ashley Verrill shares results from the Great Social Customer Service Race Study.
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Scooped by Martin (Marty) Smith |
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Martin (Marty) Smith's insight:
Great guest post on Atlantic BT's blog here by Ashley Verrill from Software Adice. Ashely shares results from their recent 4 week study asking a simple and complex quesiton:
Are brands and companies listening to social media?
The results may shock you. On the other hand the results of this great study point to a clear and present danger for some and opportunities for others.
This study is a must-read for customer service ideas using social media.