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Rescooped by Martin (Marty) Smith from Surviving Social Chaos

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“This is how to do (Facebook) social marketing,” comScore says [study]

From venturebeat.com - June 13, 2012 8:25 AM

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

You’re more popular on Facebook

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

The clear message from Facebook: pay attention to your Facebook presence.

8 Tips For Making The Most Of Your RSS Feed

From wpmu.org - December 1, 2011 7:30 AM

I’m on a FeedBurner roll at the moment. Yesterday I showed you how you can tweet out new posts using FeedBurner. And today I thought it would be good to run through all of the useful settings that FeedBurner has to offer. If you’re not a FeedBurner user (hint: you really should be), I’m afraid that the majority of this article is not for you.

It took me rather a long time to realize that there is a lot more to FeedBurner than meets the eye. I would typically register a blog with the service and move on with my day. But it’s worth spending a few minutes on your options.

Before you make a start on the tips below, make sure that you have followed the step by step FeedBurner signup process I laid out in this post...

Via Martin Gysler

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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!

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Semantic Keyword Research Important Starting Now

From www.seomoz.org - April 17, 2012 5:33 AM

***** With Google's recent vote for the "semantic web" widening research to include a semantic approach is important. Marty

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

Think about semantic keyword research to help you focus your content and and improve your rankings.

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

Keywords remain important to your content and link strategies.

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

They explore the semantics of those words…or the meaning behind them.

For example, if someone typed in “laptop” do they mean:

That they want to buy a laptop?
Have one repaired?
Upgraded?
Are they even talking about a computer, but something entirely different?

In the real world most people don’t search with one keyword…additional keywords give additional clues.