Your new post is loading...
![Does Social Customer Relationship Management (CRM) Exist? Maybe [Infographic] | Curation Revolution | Scoop.it](https://img.scoop.it/Toss9g2gg5bEbkee_UhFczl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Infographic on best online CRM and best social CRM apps with social media marketing by increasing branding & freelancing tools online for business ideas
|
Suggested by Christino Martin |
Scoop.it!
REwebCentral's comment,
February 4, 2013 7:18 PM
Happy to see that my personal fave, Nimble, made the list.
Mike Ellsworth's comment,
February 4, 2013 8:05 PM
I just let my trial of Nimble run out. Really didn't have the time to evaluate it. What do you use it for? What features do you like?
REwebCentral's comment,
February 4, 2013 9:55 PM
I like the simplicity of the interface and ease of following the social streams. Google apps is getting better at showing the social stream, but if you're in sales or heavily into networking, you need the CRM aspect that Google Apps doesn't offer. There are a few things I'd change about Nimble, but so far it's the best that I've seen. I also have a slight bias because I've been playing in the real estate sandbox for the last 10 years, and the founder of Nimble was also the founder or somehow related to Goldmine, which was an early CRM in heavy use in the RE industry. Besides really liking their product, I like Nimble's story and approach to the social CRM conundrum.
Sign up to comment
Does social CRM really exist?
Social CRM, the promise of a single database that serves the process of managing customers AND organizing social media marketing are natural cousins since the data management overhead is steep in both.
Both CRM ad Social Media Marketing (SMM) also require massive Big Data analytics to visualize the patterns need to connect the top of the conversion funnel to the bottom.
Cousins yes, siblings no, because there has always been enough distinction between CRM and SMM Content Management Systems (CMS) that never the twain shall meet without compromises so severe union doesn't really work.
Is there such as thing as Social CRM now? I will digest this list and get back to you on that.