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![A Rocker, a Brand Doctor and GIVE & ASK at TED - Atlantic BT [VIDEOS] | Curation Revolution | Scoop.it](https://img.scoop.it/FMINDElMHvRbHL2bTH1B1jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Rocker Amanda Palmer worked with Red Maxell, the brand doctor, to create ASK and GIVE magic at TED last week complete with lessons for all marketers. 
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![The New Altruism - Wright, Shermer, Benkler [VIDEO] | Curation Revolution | Scoop.it](https://img.scoop.it/_8HoUhb2r487z9PrEIP2wjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Robert Wright, Michael Shermer and Yochai Benkler believe we rebel against the one size fits all command and control systems so favored in the forties, fifties and sixties. * Flat, Global and Connected world. * Recognition not everyone is motivated by the same things. * Greater understanding motivation is contextual too. * A new era of cooperation and collaboration. Here is The New Altruism: Wright, Shermer, Benkler
Martin (Marty) Smith's insight:
I've written about The New Altruism since 2007 when no one cared. Now everyone seems to care. And they should because each day brings new cool tools, examples and chances to expand Internet marketing's New Altruism.
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Fun to write this piece after another more strange serendipity between Save The World Marketing ideas and the people who are shaping a new maketing.
Great TED video from rocker Amanda Palmer and Seth Godin's Icarus Deception video that hits you right in the chest (in a good way).