Curation Revolution

Kelly's Community
@Kelly Hungerford is my friend even though we've never met. Kelly is also one of the best online community developers in the world something she proved working with one of my favorite "get more, do less" tools – Paper.li.  So we couldn't help but lay down a riff embedded within her great Why Your Business Needs Community post. 

Brand Sculpting creates a brand's online community in alignment with User Generated Content, a growing tribe of advocates & trending keywords & content.

5 Tips
* 10 Tools including @Scoop.itPaper.li ( @Kelly Hungerford), Haiku Deck, G+, Pinterest & Others.
* Community & UGC.
* Digital Listening.
* Analytics.
* Moon Audio examples.

Future of SEO
Pay particular attention to the Future of SEO post in SEO Daily's excellent Paper.li because they have it just right. We riffed on this idea of THEMES and TOPICS not keywords yesterday on Curagami (http://www.curagami.com/ecommerce/future-of-shopping-ebay-r-j-pitman-and-motif-hardeep-walia/ ).

Keywords can't DESCRIBE ideas. Keywords don't understand context, idiom or snarkyness. The next web is about meaning, emotion and connection. This means spiders have to use whats at hand, context, to understand sentiment and meaning.

Think of owning TOPICS instead of keyword positions. Shift your thinking to the border between your ideas and theirs. In that border real "intellectual property" exists, can be mined and spun into gold. IF you think more broadly than WORDS and POSITION.

OH, & thanks for including our Connection Is The New Ecommerce Haiku Deck: http://shar.es/1n6LOA

Working hard on a SaaS set of publishing tools and was analyzing what it takes to "cross the chasm" from unknown SaaS to successful, well loved tool. Here is what I found:

* Critical that a new tool create community. 
* Haiku Deck demonstrates this idea with their feature gallery:
http://www.haikudeck.com/gallery/featured and Scoop.it with their posting wall. 
* Community must scale in size and diversity. 
* Diversity creates community "intelligence".
* Community intelligence helps monetize. 
* Money helps create new tools. 
* New tools help build community faster. 
and so on creating a positive virtual cycle. 

Tools can solve a problem like Haiku Deck (easy access to creative commons), plant a flag on an emerging trend (Scoop.it and Paper.li) and mashup scaled systems such as ZipCar.com.  

Story may be the most important but least understood online marketing word there is. Understand why storytelling is "beyond important" for web marketing.

Follow Cendrine's Favorite Tweeps Paper.li
Cendrine is one of Curagami's top 50 curators because she is one of the hardest working content curators. If you don't already subscribe to @Cendrine Marrouat - https://www.cendrinemedia.comPaper.li you should:

http://paper.li/cendrinemedia/1335165520?edition_id=33690c50-26eb-11e4-8895-002590721287

Great curated content from a great curator that can save you time and energy is always welcome. Look for my Curagami post on Being Mark Traphagen: How You Can Get Paid To Be You (http://www.curagami.com/featured/being-mark-traphagen-get-paid-to-be-you/ ).

Oh, and LOVE The Moon Audio (http://Moon-Audio.com) ad thanks to retargeting (too good).
M

Is you digital marketing talking to itself about itself? Here are 10 Tips so your online marketing wins hearts, minds and loyalty. On Curagami & Curatti.

Marty's 5 Social Media Safety Tips
 

1. Your Website Beats Their Websites Every Time
2. Visualize Scenarios, Create Plans
3. Understand What Authentic Does and Doesn’t Mean
4. Hire the Right People
5. Stay Calm, Carry On

Using Paper.li to create Heroes Cure Cancer Daily (http://paper.li/CureCancerHero/1378227914 ) today and fell in love all over again. Wrote this piece a few months ago and boy does it apply because Paper.li does ROCK (i.e. creates a lot for a little). 

I created the cure cancer hero daily in about an hour.