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Jason Falls identifies the true qualifier of a brand building a community — It’s found in its behavior toward its customers, not anything having to do with the brand itself.
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Scooped by Martin (Marty) Smith |
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Love Builds Community & Impossible To Fake
I've seen Jason Falls speak several times and the author of No BS Social Media pulls no punches, is funny and knows how to engage an audience. Helps that hs is way more RIGHT than wrong. Here he identifies the correct ingredient to create community - LOVE.