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Content Curation For The Win via @Curagami

Content Curation For The Win via @Curagami | Curation Revolution | Scoop.it

Content Curation's 12 Biggest Myths are busted by Julia McCoy so any web marketing team can understand why content curation is a Critical Success Factor.

Thanks to @Cendrine Marrouat - https://www.cendrinemedia.comfor sharing Julia McCoy's great post. Enjoyed riffing on top of the 12 Content Curation Myths.

Cendrine Marrouat - https://www.cendrinemedia.com's comment, December 29, 2014 12:31 PM
Awesome curation, @Martin (Marty) Smith!
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5 Myths of Internet Marketing

5 Myths of Internet Marketing | Curation Revolution | Scoop.it
5 common misconceptions about internet marketing...

 

Before you turn your nose away from internet marketing for your business, consider what discouraged you from the prospect in the first place.

 

A lot of Flash equals a lot of customers

Wrong. Flash actually takes a lot of time to load for some people, and paying for a ton of flashy, moving things on your site won’t necessarily draw in customers. In fact, a good and simple format works far better since it loads faster for people, and flash really drags the loading time almost to a halt (depending on how much flash you actually used.)

What really keeps a site from going downhill and moving up at a slow but steady pace is the content. Internet marketing isn’t all about the cover. Customers don’t look for a good front page to get what they want. They look for something specific, such as a certain service or product. Everything else is just fluff.

 

Your business doesn’t belong on the Internet

Gone are the days when people would sit around with a newspaper and pen in hand with the phone by their side. Almost every house has a computer now, and it almost always has an internet connection. In fact, a computer that can’t handle an internet connection has a bit of a stone age feel to it, and there isn’t much you can do with the machine.

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B2C vs. B2B Marketing Myths ScentTrail Marketing

B2C vs. B2B Marketing Myths ScentTrail Marketing | Curation Revolution | Scoop.it

Myths Cost Internet Marketers Money
I'm not a big myth believer. As a former Director of Ecommerce and now Marketing Director for Raleigh's leading software and web development company Atlantic BT I tend to believe in metrics and experience.

When I left e-commerce to become a B2B marketer I heard a persistent myth - that B2B marketing was dramatically different than B2C. After two years this post argues there is NO DIFFERENCE between the core of B2B and B2C marketing.

Just FEELS different :).

Tuyo Isaza's curator insight, July 18, 2013 9:35 PM

LONG READ, BUT WORTH IT