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Web Marketing Lessons From Favela Painting TED talk by Haas & Hahn

Web Marketing Lessons From Favela Painting TED talk by Haas & Hahn | Curation Revolution | Scoop.it

Lessons From Favela Painting
Artists Jeroen Koolhaas and Dre Urhahn create community art by painting entire neighborhoods, and involving those who live there. Lessons include:

* Live Where You Work.
* Make sketches and models, SHARE THEM.
* Include everyone.
* If your idea is ridiculously big Easier to get people to go along.

* Let projects grow organically.

* Create feedback loops like BBQ.

* When in doubt crowdfund.


Elements of this TED Talk speak to issues brought up by Joy Ito in his TED Talk - Become A Nowist (http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en ).

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Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail

Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail | Curation Revolution | Scoop.it

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.
http://curatti.com/invisible-giant-hard-see-new-seo/

malek's curator insight, August 5, 2014 7:37 AM

Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.

donhornsby's curator insight, August 5, 2014 8:02 AM

(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do). 

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Content Marketing: Don't Over Plan - via @Curagami

Content Marketing: Don't Over Plan - via @Curagami | Curation Revolution | Scoop.it

Over Planning Can KILL Your Content Marketing
We see a lot of experts, gurus and people who should know better sharing yesterday's advice. We've read thousands of words about the importance of goal setting, planning and objectives for content marketing.

People talk about creating content marketing calendars and planning everything to within an inch of your life. Good luck with that. Might have worked 3 years ago, but today's social / mobile / connected world means you need to become a NOWIST.

This Curagami post embeds the influential Joy Ito TED talk about becoming a Nowist by pulling from the network to meet demand. Your content needs to do the same.

AND You need to digitally listen. We riff a few paragraphs about what it means to digitally listen such as FOLLOWING those who follow you, Retweeting and curating content from your customers and brand advocates.

Next time you read 1,000 words on planning your "content calendar" STOP and read this Curagami post so you don't over plan your content marketing.

Brian Yanish - MarketingHits.com's curator insight, October 15, 2014 1:29 PM

Great post and insight by @Martin (Marty) Smith sure to help you with your content marketing.

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Nowist Innovation In A New World - via @Curagami

Nowist Innovation In A New World - via @Curagami | Curation Revolution | Scoop.it

Joy Ito's TED Talk & his new principles of innovation: power of pull, compass not plans. learning over education explain Nowist Innovation In A New World.

We love Ito's Principles of Innovation:
* Power of Pull - draw as needed don't stock.
* Compass over Plans - plans are too costly to use.
* Learning over Eduction - learning is something you do, eduction is something the do to you.

We shared our list of elemental "compass readers" too:
* Strong.

* Wean.
* Electromagnetism.
* Gravity.

Some of those you want to empower, others you want to limit their damage. Want to innovate today? Better become a NOWIST.

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