Curation Revolution

Einstein’s Web Marketing Lessons
We enjoyed the nerdy HBO Einstein and Eddington movie about how the Cambridge mathematician (Eddington) confirms Einstein's General Theory of Relativity by crushing the known and more predictable Newtonian universe.

The web has two camps too. There are Newtonians who believe in an absolute truth we were never able to find during our 7 years as a DIrector of Ecommerce or our 15+ years of online marketing experience. This post shares Einstein's marketing lessons.  

Banksy, a grafitti artist, is a powerful social marketer. Banksy's art blew up New York teaching ten online marketing lessons for those wise enough to see including:

1. Live By A Single Rule: If Your Content Is Generating Shares DO MORE.
2. Other “Control Rules” Are Gone.
3. Use existing distribution systems, but turn them upside down.
4. Create EVENTS and content people will CHASE and SHARE.
5. Get THEM to do YOUR work for YOU.
6. Keep some secrets as long as possible.
7. Whatever happens is all good as long as Rule #1 still applies.
8. Use the Internet and social media to amplify content & events.
9. Define deadlines because deadlines heighten the web’s amplification.
10. Rinse & Repeat

Are people racing around NYC to see your latest work? If no then steal some social marketing tips from one of the world's best - Banksy.