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"The modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of
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Scooped by Martin (Marty) Smith |
Scoop.it!
Martin (Marty) Smith's insight:
Brands Are Promises
Great share by my friend Phil Buckley (@1918). My favorite is the piece Pink shares, " I think a brand is a promise … a promise of what you can expect if you use the product or service, or if you engage in the experience." Indeed.
How do you...?