Curation Revolution

Cause marketing is popular, but is easy to do BADLY. This post outlines how Cause Marketing when added to a diversified Internet Marketing portfolio helps create a new and better form of "advertising" and the post includes a link to our new CauseMarketingBecause.com website. 

Atlantic BT BLog Post
http://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/ 

CauseMarketingBecause.com
http://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/ 

Video Tour of my house in Durham, NC:
http://pfretour.com/23208

Here is how my "Selling Everything" sale will work and a few of the first items we can't ship (furniture). My house and the rest of "everything I own" should go up in the next few days.

This post explains WHY I'm "selling out" and how you can help by buying STUFF and VOLUNTEERING. Will be loading more STUFF up over the next few days, so please tell your friends and wish us luck.

Together we cure cancer in our lifetime.

All proceeds benefit my 501c3 nonprofit Story of Cancer Foundation and help with development costs for Cure Cancer Starter (http://www.curecancerstarter.org) the first crowdfunding platform developed by a cancer survivor (me:) and dedicated to cancer research.

I am not ALONE in this journey.

My amazing employer, Raleigh software and web devleopers Atlantic BT, are creating Cure Cancer Starter and matching my investment.

I'm paying for development with my salaray and cash is getting TIGHT so time to sell everything, time to sell out to help cure cancer :).

Also explained in my Startups Scoop.it Feed and on GooglePlus.

Our Connected, Social & Mobile revolution moves sand under our Internet marketing feet twenty years+ after Cluetrain's Manifesto, time for a new manifesto.

Atlantic BT Klout Score Use Case
This piece provides a Klout score use case. It also continues an important conversation about The Idea of the Commons and The Share. It is RARE that metrics outlined come in as well as these. 

I made a promise about rising tides lifting all boats in The Commons (mine and my employer Atlantic BT's) and boy did that promise come true.

Atlantic BT Klout +272%
@ScentTrail (my) Klout +62% 

Don't be fooled by people with HIGH Klout scores telling you it doesn't matter or isn't helpful. Your Klout score does matter and is helpful as this use case proves.  

Internet marketing shares humanity, warts and all, then weaves a sum is greater tapestry where YOURS, OURS and THEIRS lose value or distinction. Here's How.

Hunting social media marketing ROI can make it easy to ignore the most important point - Your company, brand and product must have a social media marketing strategy.

Marty Note
The soial ROI controversy is in high gear thanks to a Forrester report (see my Don't Follow GoofyStupid and the Clueless post from yesterday: http://www.scoop.it/t/curation-revolution/p/3161431620/don-t-follow-goofystupid-or-truly-clueless-on-social-media-roi-marty-note ). I thought it would be a good idea to go over some social media marketing basics. 

First, I am NOT a mystic or philosopher. I was trained in e-commerce by direct marketers. I believe in Internet marketing's ROI. Increasingly I understand that ROI is tied to who we are, what we project and how well our talk matches our walk.

Caveat stated, here are some thoughts on what Social Media Marketing IS:

* Aspirational - speaks to who we ARE and Want To Be.
* Connection - speaks to our desire to learn from each other.
* Exploration - speaks to the inner explorer in all of us. 
* Saves World - creates community and action. 
* Elicits Joy - helps share discoveries, joy, victories and defeats. 

If these attributes sound like Jim Stengel's fundamental human characteristics brands need to align to it is on purpose (read GROW by Stengel). In the post Social Media Marketing The Most Valuable ROI I asked if you could afford NOT to create a social presence. I don't think avoiding things is as powerful as wanting something. Let's recast the question and ask if it is important your brand connect, explore, impact, have aspirations and share joy? 

Yes right? 

Social Media The Most Valuable ROI
http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/

Raleigh PHP Programmer Jobs & Raleigh .NET Programmer Jobs. Come work for the largest web development company in the Raleigh/Durham/Cary area!

Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.

Brene Brown explains becoming a great Internet marketer means giving up the tyranny of perfection and embracing an ever escalating social vulnerability.

Fastcompany reported Silicon Valley luminaries created a $3M Breakthrough Prize. Atlantic BT welcomes valley entrepreneurs to the cure cancer challenge.