Crowd Funding, Micro-funding, New Approach for Investors - Alternatives to Wall Street

Equity crowdfunding investors are not like other crowdfunding contributors. They are not looking to support a particular item or to get a physical trinket for their support. Investors who you want to attract via equity crowdfunding are interested in long-term rewards, innovation, and growth. Attracting these investors should not mirror the other types of crowdfunding available. The goal is to attract serious investors in a non-traditional, high risk form of investment, also known as your start-up. Of course, the greater the risk, the greater the reward. In order to attract these investors, the issuer must let potential investors see the clarity and strength of the investment and future enterprise.

In order to increase your odds for receiving funding, here are some criteria considered by venture capitalists.

It's easy to dislike angel and venture capitalist investors. For entrepreneurs looking to raise capital for their start-up businesses, these early-stage investors can be awfully hard to find, and when you do find them, it's even tougher to get investment dollars out of them.

But, think again: angels and venture capitalists (VCs) are taking on serious risk. New ventures frequently have little or no sales; the founders may have only the faintest real-life management experience, and the business plan may be based on nothing more than a concept or a simple prototype. There are good reasons why VCs are tight with their investment dollars.

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