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"The rapid exchange of data needed to maintain competitiveness demands access to multiple, fluid sources of information. Crowdsourcing helps this happen."
Excerpts, 3 examples:
Anheuser-Busch (AB)– The world’s leading brewer, ...sought customer input to develop a brand more attuned to craft-beer tastes. Development of Black Crown, a golden amber lager, combined a competition between company-brewmasters with consumer suggestions and tastings; this project had more than 25,000 consumer-collaborators.
Coca-Cola– Coke now uses a more open business model, assuming an increasingly prominent position in corporate crowdsourcing. Its open-sourced “Shaping a Better Future” challenge asks entrepreneurs to create improvement-ventures for the project-hubs of youth employment, education, environment and health.
ucts more effectively, once again tying social media to co-creation.
Unilever– Despite its globally-recognized and respected research staff and facilities, Unilever understands the value of collaboration with innovative partners from outside the firm. It seeks external contributions from anyone with useful input into such diverse project challenges as storing renewable energy, fighting viruses, reducing the quantity of sodium in food, creating cleaning-products that pollute less.
Click the title to see the full list of 5.
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Here are some current, corporate examples of crowdsourcing, which is also finding its way to government and non-profits as well. Some say that anything corporate, or having top-down management of the project or guidance from an external organisation for solely commercial constructs is not crowdsourcing.
Regardless, now that complex, adaptive systems has arrived as a part of the conversation, along with terms like M4IS2 (Multinational, Multiagency, Multidisciplinary, Multidomain Information-Sharing and Sense-Making) - crowdsourcing will have a chance to prove if it is a sign of our times, including concepts of creative destruction and reinvention. ~ D
Here are some current, corporate examples of crowdsourcing, which is also finding its way to government and non-profits as well. Some say that anything corporate, or having top-down management of the project or guidance from an external organisation for solely commercial constructs is not crowdsourcing.
Regardless, now that complex, adaptive systems has arrived as a part of the conversation, along with terms like M4IS2 (Multinational, Multiagency, Multidisciplinary, Multidomain Information-Sharing and Sense-Making) - crowdsourcing will have a chance to prove if it is a sign of our times, including concepts of creative destruction and reinvention. ~ D