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Ron Dennis of McLaren in conversation with David Rowan, editor of Wired, in conversation at the G8 Innovation Conference on 14 June 2013 at the Crystal in London
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cross pond high tech
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+6 today
6 months after, I'm still looking at this talk as one of the most inspiring features of the G8 Innovation Conference I was invited at by UKTI and McKinsey last year. I have suggested this video to business friends many times over the past weeks and it is one of the very few YouTube pieces that I actually have viewed more than once.
Key points :
- Motor racing is unique: the second is the unit, a 1% window between success and failure.
- A Formula 1 has 100 sensors 6.5 Billion data points over a Grand Prix. A race team is run from HQ where 3000 race patterns are analysed against the current car's parameters.
- McLaren spends between 100-200 M£ in their data analysis and processing systems.
- In racing there is no error and control. Massive fast development of components. Simulation reversed R&D: now they have 90% productivity instead of 10%. "Basically we make nothing that does not work"
- Electric motor coupled to very sophisticated control system allow for absolutely linear torque
- One last thing : Graphene is the next big thing