Apsalar Raises $9M Series B Led by DCM to Expand Mobile DSP | cross pond high tech | Scoop.it
From www.adotas.com - August 16, 2013 3:29 AM

Apsalar, a leading mobile advertising and analytics company, today announced that it has closed a $9 million Series B round of financing.  The round was led by DCM, with participation from Correlation Ventures and existing investors, including Thomvest Ventures and DN Capital.Apsalar’s data-powered mobile advertising product, a mobile Demand-Side Platform (DSP), helps mobile app marketers and agencies buy high-ROI mobile ads for their apps across over 70 networks and real-time bidding (RTB) exchanges, using one centralized platform.  The company taps into the power of behavioral targeting, using its anonymized first-party data on over 800 Million mobile app users to help advertisers more effectively acquire and retarget profitable and engaged users.