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The goal for a chip maker supporting “Less Than Moore” is not to displace the Qualcomm or Samsung, following Moore’s law and getting back more than enough revenue to invest and develop IC ever more integrated, targeting smaller technology node, supporting the type of Roadmap you can see below. This roadmap from Samsung shows Discrete Application Processor and Baseband Processor paths, as well as in parallel a roadmap for cost sensitive systems with Integrated (Application + BB) processor.
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cross pond high tech
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LTM = PPP x TTM
Interesting introduction to "Less Than Moore" approaches, that combine Price/Performance/Power optimization techniques with Time To Market constrains.