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Is It Time To Enforce a Gamers' Bill of Rights? - Slashdot

Is It Time To Enforce a Gamers' Bill of Rights? - Slashdot | Must Play | Scoop.it
adeelarshad82 writes "The SimCity launch debacle is only the latest in an increasingly frustrating string of affronts to gamers' rights as customers.
Martin (Marty) Smith's insight:

Had no idea customer service had slipped so far in the gamer space. Bill of Rights might be needed.

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4 Reasons Adults Should Play Video Games

4 Reasons Adults Should Play Video Games | Must Play | Scoop.it

"Playing video games is not just for fun, according to a number of studies of the impact of gaming on adults. In fact, pushing those buttons may be a pathway to physical and emotional health. Here’s what the research shows."


Via Josué Cardona
Martin (Marty) Smith's insight:

Everything Bad Is Good For You
Steven Johnson's book Everything Bad Is Good For You supplements this post nicely. Our contemporary world is complex and crowded. Video games teach an essential set of skills via play and fun. 

Adults Learn Best When Engaged
I can't sit in class anymore. Its too passive. My consumption is active, I want to take when I read, watch or find and share it across my nets. I learn best the way medical students are taught:

* Watch One.
* Do One.

* Teach one.


Video games create the watch, do, teach dynamic AND the combine it with our most open and creative "brain", the "play brain". I write this and admit I am NOT a video gamer, something I hope to fix soon (at 55). Why? Because its fun. 


* Steven discusses Everything Bad on BootTV: http://www.booktv.org/Program/5731/quotEverything+Bad+is+Good+for+You+How+Todays+Popular+Culture+is+Making+Us+Smarterquot.aspx 

cellulari-dual-sim's comment, March 12, 2013 10:24 PM
lovin play Nintendo 3DS games, Playstation Break 3 and Xbox 360 video games
cellulari-dual-sim's curator insight, March 12, 2013 10:26 PM

fond of play Nintendo 3DS, Xbox 360, Playstation Break 3 Video Games

Yann Leroux's comment, March 31, 2013 1:52 PM
Steven Johnson's book is just awesome!
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Using Video Games To Help Women In The Developing World [VIDEO]

Using Video Games To Help Women In The Developing World [VIDEO] | Must Play | Scoop.it
Yesterday saw the launch of Half the Sky, a Facebook game that follows on the heels of New York Times journalist Nick Kristof’s book of the same name.
Martin (Marty) Smith's insight:

Cool idea executed well. Something my friends at Catapult.org should see. 

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Is Gamification A Commie Plot?

Is Gamification A Commie Plot? | Must Play | Scoop.it
Martin (Marty) Smith's insight:

Fascinating, balanced and fair look at the good, bad and ugy use of gamification by the USSR. More things to learn than you might think along with a few "must avoids".

Martin (Marty) Smith's comment, March 5, 2013 12:23 PM
Wrote a little more on this topic of how and why I curate content on Google Plus: https://plus.google.com/u/0/102639884404823294558/posts/YkQHLT81GAZ
Andriy Tymchenko's comment, March 9, 2013 5:02 AM
Martin, just out of curiosity - do you have any first hand experience of (living in) USSR? ;)
Martin (Marty) Smith's comment, April 26, 2013 10:35 AM
Andry, none Andriy. I respect and love my Russian friends as they have to put up with way more BS in a day than I've had to in my entire American life. I LOVE Russian especially the strong take on the world vision. I realize the art didn't match the promise, and please don't think I am in any way making light of the hard work being Russian entails. I respect and admire my Russian brothers and sisters tremendously, more than I can say :). Marty
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Rovio, DreamWorks Launching 'The Croods' Mobile Game March 14

Rovio, DreamWorks Launching 'The Croods' Mobile Game March 14 | Must Play | Scoop.it
VentureBeat
Rovio, DreamWorks to Launch 'The Croods' Mobile Game March 14
PC Magazine
Hey, mobile gamers — get ready for a trip back in time ... to the Stone Age.
Martin (Marty) Smith's insight:

Amazing partnership here could ovecome my initial reaction to anything called The Croods. My initial reaction? Well let's say it doesn't feel like a new Great Gatsby (lol). Perfectly tuned to this time? Perhaps 

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Is Gamification Overhyped?

Is Gamification Overhyped? | Must Play | Scoop.it
The majority of near-term gamified processes are expected to fail. (Another buzz of the month put out to pasture - Is Gamification Overhyped?
Martin (Marty) Smith's insight:

GREAT and balanced article. I don't think gamification is overhyped, but the concept of gamification sure is and yes I know this sounds like a distinction without a difference. Read the article and you will see what I mean. Helpful examples in here too, loved the Nike+ example. 

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The Emotional Price of Making Video Games

The Emotional Price of Making Video Games | Must Play | Scoop.it
Making games can be a grueling, all-consuming process. John Davison talks to developers about the significant emotional challenges of this creative and commercial endeavor.
Martin (Marty) Smith's insight:

I bet the "emotional price" of creating video games is high. When I couldn't figure out how to create a Mondrian grid in HTML in 1999 it drove me crazy. I barely spoke for a month and that was TINY compared to what it must be like to work on the creation of a sustainable world with levels of play and complex front and backend architecture.

You can see those grid lines that drove me crazy here:
http://scenttrail.blogspot.com/2010/02/martins-first-web-site.html

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Badgeville Gamification Platform In Running For Cure Cancer Starter

Badgeville Gamification Platform In Running For Cure Cancer Starter | Must Play | Scoop.it

Badgeville gamification platform. 

Martin (Marty) Smith's insight:

Badgeville is a beautiful thing. Its interface is elegant and and its gamification powerful. It seems as if Badgeville is only interested in Fortune 1,000 clients since their "average engagement" is over $100,000. They were pretty dismissive in our conversations too, so no apparent desire to help cure cancer which is sad since curing cancer may be the ultimate game.  

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How Gamification Reshapes Corporate Training

How Gamification Reshapes Corporate Training | Must Play | Scoop.it

"Deloitte Leadership Academy focuses on leadership training classes such as managing change, leading teams and managing complex situations. Because the target group for these classes have schedules with little time to spare, the classes needed to be designed to be quick and easy to take, says Frank Farrall, lead partner at Deloitte Digital. "[The classes are] meant to be [something] you can digest in 10 minutes to an hour while you are on the move," he says."


Via Joachim Niemeier, Jochen Robes, michel verstrepen
Martin (Marty) Smith's insight:

There is nothing better to create engagement over time than gamification. Since training is, by definition, broken into a series of connected steps gamification can help create the kind of commitment over time needed. Adults also feel better about achieving levels or badges instead of "taking tests" (lol). 

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Gamification On A Special Free Internet Consulting Saturday

Gamification On A Special Free Internet Consulting Saturday | Must Play | Scoop.it

Special Free Internet Marketing Consulting Saturday coming up on February 2nd. I will be speaking with Red Storm game designer and author Richard Dansky.


We will be discussing how he creates games and how to use that knowledge to gamify Cure Cancer Starter. Should be a great conversation. We will creating a video that will follow. 


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How FarmVille Becomes Rich Man's Crack (Addictive) Thanks To Gamification

How FarmVille Becomes Rich Man's Crack (Addictive) Thanks To Gamification | Must Play | Scoop.it
New to Gamification? Check out my post What is Gamification & my Gamification Framework: Octalysis Gamification Research on the Game you don't want to play but have to play Most people know about FarmVille, either because they have played it themselves,...
Martin (Marty) Smith's insight:

Great "inside baseball" post on how FarmVille uses game mechanics to become addictive. 

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Six Cool eCommerce Gamification Examples

Six Cool eCommerce Gamification Examples | Must Play | Scoop.it
The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales.
Martin (Marty) Smith's curator insight, January 21, 2013 10:54 AM

Great examples of gamification and ecommerce here ALL new to me. I continue to believe our websites are about to become more like video games and this excellent article is just another brick in that dam.  

Tamás Turcsán's curator insight, January 23, 2013 11:29 AM

Its really cool...

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Playing STARTUP Game Right - Encourage Friends Even If Costs YOU [Triangle Startup Factory]

Playing STARTUP Game Right - Encourage Friends Even If Costs YOU [Triangle Startup Factory] | Must Play | Scoop.it
Durham Incubator
Martin (Marty) Smith's insight:

WHO: Triangle Startup Factory

WHAT: Y-Combinator-like Accelerator

WHERE: Raleigh, Durham, NC 

DEADLINE: 1.20.13

Playing The Startup Game Right
Creating a successful startup is a game, a very important game with money and lives on the line, but a game nonetheless. You have to decide a few important things about who you are to successfully play the startup game. 

You must know things like:

* Am I generous or an ass?
* Do I care about ME or the greater good or both?
* Am I well-loved or SMART?

* Can I tack a lickin' and keep on ticking?
* Is it always all about ME?

My advice to those who said YES it is all about me, I am an ass and I am SMART more than well-loved is to NOT apply to Chris' and Dave's amazing startup accelerator (Triangle Startup Factory). 

I know a fair number of uber-successful entrepreneurs and none of them fit "ass" or "selfish". Yeah but they had to be ruthless to then be kind? Not so much as it turns out. The most successful people I know always have people willing to help them because they are so kind, generous and sharing. 

Hey, we can all be selfish pricks. I am not saying you have to be Gandhi to create a successful startup. No, you can be a tad selfish as long as you are willing to LISTEN. Listening is usually a mutually beneficial skill, so those who look to help and serve listen better (usually). 

If you are willing to use your social networks to beat the drum for Triangle Startup Factory applications even though doing so can hurt your chances then you get it. You are playing the startup game right. You understand you win because you've got something, are a little lucky and are willing to LISTEN and SHARE. 

Approaching the startup game any other way costs money and the one thing no one has figured out how to make more of - TIME. Don't do that is my advice (lol). My other advice is DO APPLY for Triangle Startup Factory because you want your newborn startup to have a guide like Chris or Dave. 

 

http://trianglestartupfactory.com/ 


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Gamification Is Dead, Long Live Gamification

Gamification Is Dead, Long Live Gamification | Must Play | Scoop.it
This article is about User experience and Gamification and aims to define common touch points and scenarios.
Martin (Marty) Smith's insight:

Great article on what to gamify in your website's User Interface (everything) and how (carefully). 

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SimCity On FIRE After Failed Launch

SimCity On FIRE After Failed Launch | Must Play | Scoop.it

Danger still looms over SimCity as Electronic Arts and Maxis try to right the massive wrong caused by its botched launch earlier this week. Plus, refund drama!

Martin (Marty) Smith's insight:

Wow, botched launch leaves even hard cord SimCity fans wondering WTF. 

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9 Amazing Things Unique to Video Games, All #StealThis For Ecom

9 Amazing Things Unique to Video Games, All #StealThis For Ecom | Must Play | Scoop.it
9 Amazing Things Unique to Video Games
IGN
If I asked you what's unique about video games, would you be able to name more than three things?
Martin (Marty) Smith's insight:

Unique To Video Games, But For Home Much Longer?
As a former Director of Ecommerce, stealing any 3 of these ideas currently unique to video games would be worth millions:

Immersion

Engagement

Sense of presence

Interactivity
Shaping The Experience
Customizability


Progress Blockers
Mastery
Replayability

You might think these last three would never apply to ecom, and you would be wrong. Sometimes ecommerce uses progress blockers to filer out the conversion lowering MOOKS (lol).


Mastery - a sense of understanding a "world" so well you are KING or QUEEN of it is always a good idea.

Replayability is the hardest of the three since ecommerce shouldn't suddenly change, but it can add things IN such as Easter Eggs or Amazon's famous gold box. Ecom can also use TIME as the reset button as Amazon does with their Gold Box.


I've yet to find an article about video games that is not spot on to my 7 years and over $30M in online sales as a Director of Ecommerce. The Internet marketing team that figures out how to use video game-like techniques, ideas and strategies makes the next $30M.



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Are video games like Assassin's Creed rewriting history?

Are video games like Assassin's Creed rewriting history? | Must Play | Scoop.it
Globe and Mail
Are video games like Assassin's Creed rewriting history?
Martin (Marty) Smith's insight:

Cool article that is pretty far afield from my core expertise, but my inclination after reading it is to say YES. I'm waiting for the game company I can white label and use inside MY (or our) content.

Problem with that idea is white labeling the same game over and over has no value, so the game itself would need to be created in blocks that were customizable so each iteration of the game felt different and unique.

Pujan Kirat's curator insight, March 5, 2013 11:31 AM

Its going on and on an on....

 

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BADGES, We Don't Need No Stinkin' Badges - Innovation: Badges, Best Practices, and Super Widgets

BADGES, We Don't Need No Stinkin' Badges - Innovation: Badges, Best Practices, and Super Widgets | Must Play | Scoop.it

Gamificaiton Best Practices
Stay with this email newsletter. There is gold in them there hills, but you are going to have to get out a pick ax and shovel to find it.


I will try to remember to loop back and reform this email so it engages instead of feels a like a walk in a gulag (but I mean that in a GOOD way :).

From @Ideascale (not there is a mcro-site URLif I ever heard one LOL).

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Gamification Guru Jane McGonigal on Your BRAIN on Games

World renowned game designer, Jane McGonigal, dropped some amazing facts about gamification that will change your perspective. IBM Connect 2013 Session on Ga...
Martin (Marty) Smith's insight:

Cool riff by my favorite #Gamification author.

Zek-9's comment, March 2, 2013 5:56 AM
cool!
Zek-9's curator insight, March 2, 2013 6:00 AM

Muy cierto, todo los que nos da los juegos, todas esas emociones nos van a servir en algo!

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Power Reviews A Gamification Option For Cure Cancer Starter

Power Reviews A Gamification Option For Cure Cancer Starter | Must Play | Scoop.it

PowerReviews spread their wings and gamified their very good review platform then got bought by Bazaar Voice. The company is workng through the merger and I am waiting on pricing, but Iike what I hear so far. I used PowerReviews as a DIrector of Ecommerce and was always impressed with their vision, Keep It Simple attitude and sophisticated tools. 

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Bunchball Gamification Platform - In Running for Cure Cancer Starter

Bunchball Gamification Platform - In Running for Cure Cancer Starter | Must Play | Scoop.it
Bunchball gamification products and solutions increase customer loyalty, user engagement and employee productivity. Start gamifying today.
Martin (Marty) Smith's insight:

Looking hard at a number of gamification platforms including BunchBall.com for our crowdfunding cancer research platform Cure Cancer Starter.  

I like the team and ease of use. BunchBall isn't as elegant as Badgeville, but it is a much better value. Will keep track of negotiations here and our decision for Cure Cancer Starter (@CureCancerStart) here. 

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Outlaw Josey Wales Internet Marketing Advice Contest

Outlaw Josey Wales Internet Marketing Advice Contest | Must Play | Scoop.it
Internet marketing shares humanity, warts and all, then weaves a sum is greater tapestry where YOURS, OURS and THEIRS lose value or distinction. Here's How.
Martin (Marty) Smith's insight:

Enter Your Outlaw Internet Marketing Advice into the Oulaw Josey Wales Contest. 

Enter in comments HERE or...

Facebook: http://www.facebook.com/AtlanticBusinessTechnologies 

or

Atlantic BT Google Plus Page: https://plus.google.com/u/0/116333468671209692250/posts/j1UL8x9KEmj  


Deadline: Friday February 15th

Prize: Outlaw IM Badge 

Martin (Marty) Smith's curator insight, February 1, 2013 11:20 AM

Outlaw Josey Wales IM Advice CONTEST
What advice do you thihnk the outlaw Josey Wales would give today's Internte marketers? Enter on Atlantic BT's Facebook page:

http://www.facebook.com/AtlanticBusinessTechnologies

Don't Piss Down My Back & Tell Me Its Raining

Josey Wales had a way of using a few words to say amazing things. The article linked here discusses a company that got their Internet marketing a little right and a lot wrong. 

Writing the piece I wondered what other advice the outlaw Josey Wales would share with today's Internet marketers. What do you think? Share your outlaw advice on Atlantic BT's Facebook page:

http://www.facebook.com/AtlanticBusinessTechnologies

Deadline is Friday Feburary 15th.

Prize: Outlaw Josey Wales Internet Marketing badge. 


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Gamifying Cure Cancer Starter With BunchBall

Gamifying Cure Cancer Starter With BunchBall | Must Play | Scoop.it
Bunchball gamification products and solutions increase customer loyalty, user engagement and employee productivity. Start gamifying today.
Martin (Marty) Smith's insight:

DIscussing how to gamify Cure Cancer Starter with BunchBall Today. Was disappointed to learn Badgeville is so expensive putting it out of the reach of Cure Cancer Starter, our crowdfunding platform for cancer research. 

Will be interesting to see if BunchBall can provide multi-level gamification, a smooth admin and the ability to adapt the API for a price we can afford. 

"Multi-level gamification" is the ability to create a game path that is consistenlty reward and promotes more game play. The best gamification uses small frequent and visible rewards. 

Talking with Matt today. Will report back. 

Read my Gamification: Winning Hearts, Minds and Loyalty Online White Paper for AtlanticBT.com. 

http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

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SEO The Game Can Be Full Of DANGER: The Long Tail Keywords In URLs SEO Gambit

SEO The Game Can Be Full Of DANGER: The Long Tail Keywords In URLs SEO Gambit | Must Play | Scoop.it
Niche Blogger III - Third Series of the Hugely Popular Niche Blogger Wordpress PLR Blog Series
Martin (Marty) Smith's insight:

SEO Strategy Keywords In URLs
All things being equal I want URLs that have keywords. Amazon, Facebook and Twitter are keywords NOW, but weren't then. I stipulate that there are exceptions, but keyword URLs are less marketing WORK.

Granted keyword URLs tend to be less exciting, but, again all things being equal and never having as much "create brand awareness" money as you would want or is needed web addresses (URLs) with keywords will out perform ones without.

There is a grey hat movement to create websites with long tail URLs. Imagine if you had 100 websites all with your business vertical's keywords in their URLs. You could roll up a lot of search traffic right?

Not so fast...
This pretty spammy link is pitching the long tail URL strategy. They set up a series of microsites for you and you step in for the win. Here are secrets you need to understand before buying anything:

* Random IP blocks are a must.

* Random curation will be a must.

* Random creation will be a must.

 

When Navneet Panda, Google's brilliant engineer, tweaked Google's machine learning algorithm they all but eliminated the long tail URL play. Who can accomplish all three of those random needs at the same time? A: No One you or I are likely to know (these guys tend to live in basements with lots of harware around them and they may not talk to actual people for days or weeks).

Even when you THINK you are being random you are NOT. If you are doing any of those three things even partially by human hand Google will see the pattern and blow up your long tail URL play.

The Math Always Wins
Here's the thing, the Math always wins (in the end), so don't stock up on a bushel of URLs. Create great, disruptive content and play within your skill set. This kind of URL and keyword arbitrage is dead for all but the most advanced black hatters. Are you black hat enough?

Answer to that question should always be NO since the over (what is to be gained) is so out of proportion to the under (what can be lost). Don't play Russian roulette with your brand, products and company, and remember...

THE MATH ALWAYS WINS.

 

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World of Warcraft's Richard Bartle Calls For Gamers To Help Gamify Marketing

World of Warcraft's Richard Bartle Calls For Gamers To Help Gamify Marketing | Must Play | Scoop.it
To start the year with a nice bang, I present an interview that Richard Bartle was kind enough to do with me. You may know the name, without him games like.
Martin (Marty) Smith's insight:

Great insight from "gamer" Richard Bartle on gamification and how to gamify. Bartle continues the call for video game designers to get involved in gamification. I support this idea.

I think we make better gamification when or if game designers are involved. Any game designer reading this that would like to help with gamification please contact me at Atlantic BT. My email is Martin.Smith(at)AtlanticBT.com.  

Really Useful Train's curator insight, January 20, 2013 8:52 AM

Insight on gamification. Useful if you are thinking of including in your training 

Juergen Bartel's curator insight, January 31, 2013 11:50 AM

very interesting interview, which gives you a better understanding of gamification and some useful advice if you plan to take a dip into it.