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Scoop.it!
Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives. 
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Scoop.it!
Programmer and CMU PhD Tom Murphy created a function to "beat" NES games by watching the score. TechCrunch
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Noticing how the Google trends line was moving like Mt. Everest on "gamification" and knowing that engagement was one of the secret implications of Google's Panda algorithm changes AND loving games and gamification as a way to increase engagement I wrote Gamification: Winning Hearts, Minds and Loyalty Online a year ago.
Love it when a bet comes in. It would hard to be hotter than gamification is right now. This paper helps explain how to gamify anything.