Must Play

Crowdfunding, Contests and Games
Crowdfunding is a lot like an online contest. There is a deadline and you need an army of supporters to get from here to there. You need an army to help achieve your goal. In crowdfunding and contests there must be some tangible reward.

If people don't feel special and like they are part of your community they don't contribute. Crowdfunders use updates. Contests use feedback loops. The key is to create an event with a defined timeline. We START here and end HERE.

As your timeline progress updates feed momentum. What does music and The Clash have to do with contests, crowdfunding and Internet marketing? As it turns out, quite a bit as we shared in this Haiku Deck:

Crowdfunding (and Contest) Tips From The Clash
http://shar.es/1aTm8d

WackyKid Comment
As it has been well over a decade I’ve been into “games and stuff”, I was fortunate enough to witness their mind-boggling development starting from the early 2000s to this present day. Therefore, I feel that the time has come when I bring to you MY personal list of top 5 third-person shooter games – judged mainly under the grounds of plot strength, ease of gameplay, and quality of the graphic content.

Marty Comment
The more web marketing I create the more it feels like B2C sites are first person shooter games while B2B are third person shooter games. I wrote  about shopper as "actant" not long ago in Why Time Is Money Online (https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw ).

I just wrote a Curagami post about difference in B2B / B2C storytelling (http://www.curagami.com/featured/story-storytelling-fedex-time/ ). Will put some more flesh on the bones of this video game 1st Person Shooter vs. 3rd Person Shooter analogy for web marketing soon.

Games and gamification creaete great responsive content. Games rock engagement, wins hearts, minds and loyalty so Gamify Your Content Marketing with 5 tips.

Marty Note
Great post here by a new to me but smart and gets it marketing author Bernard Marr on Linkedin. I posted a comment at the end sharing a link to one of my most popular Haiku Decks - Gamifying Content Marketing http://shar.es/1ag0sH.

Didn't do that to hone in as much as add in. Bernard's post shares some good examples of different gamification applications. The trend in HR and other internal departments to gamify is proving powerful.

I'm interested in the S/R curve of B2C ecommerce websites and find, especially in a connected mobile time, many places where "play" can create the tribes, support and engagement we lucky few Internet marketers crave and are finding harder and harder to create.

Great post, horrible photo (at least for me), so didn't perpetuate it here. Bernard's post is worth a read if you are new to gamification and he is a solid follow. M

Marty Note
Yu-Kai Chou has more than just the colest name I can't pronounce, Chou's got GAME. You want game to, trust me you do, then follow @youkaichou on the bird and find his great Gamification Daily Paper.li here: paper.li/yukaichou/cool-peeps

For people with dyslexia, playing action video games may help them better manage shifting attention between audio and visual cues, new research reveals.