Your new post is loading...
To tackle congestion, clogged urban centers are testing the lure of prizes to persuade motorists to change their driving habits.
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Martin (Marty) Smith's insight:
I think they would be better served to appeal to intrinsic motivation, do the right thing. Some games become work and so can crate a disincentive for the intended PLAY response.
The book Drive by Daniel Pink discusses the difference between intrinsic motivation we do out of love and commitment and extrinsic motivation we do because of reward or punishment. Will be an interesting experiment in any case.
Agree with Martin, an interesting experiment.
But be aware that in buildings, we noticed people went back to their initial comfort or uses after each contest...