There is obviously a thrill behind someone giving you a card with “free money” on it to buy whatever your heart desires. However, as appealing as having money on a card to spend on your needs and wants is, there are consequences.
Scooped by Martin (Marty) Smith |
Martin (Marty) Smith's comment,
May 1, 2013 9:06 AM
Thanks for Rescoop Lorrie. You ROCK as always. Marty
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Social Media As Means To Gamification End
Credit Card companies, far from being dealt fatal blows by the death of money, are stronger than ever. They may face some interesting competition from Bitcoin at some point, but that point isn't today.
Today Credit Card Companies are jumping into social with both feet. Social for some is a means unto itself. Social Media marketing for Credit Card companies is a means to an end.
Social media gets Credit Card companies living in the same place as their prey - college students. College students live on their phones, love to play games and may be the last tribe of pack animals on the planet.
No wonder, as this infographic shows, Credit Card companies are embracing social so earnestly you can almost see the glint of greed in their eye.