Must Play

Love Music? Audio Gear?
Friends at Moon Audio (http://www.Moon-Audio.com) are looking for people who love music and the amazing emerging technology changing the way we hear to write reviews to share their love. Reviewers become "Official Moon Audio Ambassador / Reviewers" and get to audition gear I can't afford (lol).

Moon's Reviewer Contest illustrates a favorite strategy associated with the "New Ecommerce" - ASK. The new ecommerce is about building sustainable online communities in a social / mobile / connected time. Building sustainable community means listen more than you talk and ASKING for help.

Moon is lucky. Music and technology lovers love to share. Moon is not alone. No matter what industry you are in there are Ambassadors wiling to help...if you ask. Why? Marketing guru Faith Popcorn said it best:

"People don't BUY brands, they JOIN them".

If you love music and the cool gear we use to make it sound amazing you need to "audition" to become a  Moon Audio's Reviewer. Here is where you can find out more and enter the contest:
http://www.moon-audio.com/ambassador-review-contest

Deadline is March 15th, but I wouldn't wait until the last minute rush. If my friends at Moon Audio love your review you might be audition equipment tomorrow :). Marty

Marty Note
Great post here by a new to me but smart and gets it marketing author Bernard Marr on Linkedin. I posted a comment at the end sharing a link to one of my most popular Haiku Decks - Gamifying Content Marketing http://shar.es/1ag0sH.

Didn't do that to hone in as much as add in. Bernard's post shares some good examples of different gamification applications. The trend in HR and other internal departments to gamify is proving powerful.

I'm interested in the S/R curve of B2C ecommerce websites and find, especially in a connected mobile time, many places where "play" can create the tribes, support and engagement we lucky few Internet marketers crave and are finding harder and harder to create.

Great post, horrible photo (at least for me), so didn't perpetuate it here. Bernard's post is worth a read if you are new to gamification and he is a solid follow. M

WackyKid Comment
As it has been well over a decade I’ve been into “games and stuff”, I was fortunate enough to witness their mind-boggling development starting from the early 2000s to this present day. Therefore, I feel that the time has come when I bring to you MY personal list of top 5 third-person shooter games – judged mainly under the grounds of plot strength, ease of gameplay, and quality of the graphic content.

Marty Comment
The more web marketing I create the more it feels like B2C sites are first person shooter games while B2B are third person shooter games. I wrote  about shopper as "actant" not long ago in Why Time Is Money Online (https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw ).

I just wrote a Curagami post about difference in B2B / B2C storytelling (http://www.curagami.com/featured/story-storytelling-fedex-time/ ). Will put some more flesh on the bones of this video game 1st Person Shooter vs. 3rd Person Shooter analogy for web marketing soon.

FRONTLINE explores how the perennial teen quest for identity and connection has migrated to social media – and how big brands are increasingly co-opting young consumers’ digital