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source: iStock Guest Contributor: Daniel Valerio, EY Americas Director, Retail & Wholesale Sector The concept of gaming has certainly evolved. Just a decade ago, this word may have conjured up images of a game of solitaire against the computer.
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As well it should since there are few tactics retailer create that offer as much engagement and conversion benefits. Here is my favorite quote from the piece:
And that reach is profound. In the past decade, gaming has become increasingly social, with users bringing families, friends and even strangers into their online experiences (Words With Friends, anyone?). This speaks volumes to retailers seeking to create a connection between consumer engagement and sales. Add social networking sites like Facebook and Twitter and the door to retailers’ broader community engagement is blown wide open.
When I was a director of ecommere we knew that a tiny fraction of an improvement, say half a point, in our conversion rate was worth a million dollars toplne and several hundred bottom line. Gamify your ecom website to achieve a full point or better (is my bet though we never got to test that theory).
Shopping is a game. The more we treat it that way, reward our "players" and make online shopping FUN the more money we make.
Shopping is a game. The more we treat it that way, reward our "players" and make online shopping FUN the more money we make.