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![Generation Like – FRONTLINE Reveals Gamification Driving Social Media Marketing [video] | Must Play | Scoop.it](https://img.scoop.it/sMMzk294W_r5qua4SSrvLDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
FRONTLINE explores how the perennial teen quest for identity and connection has migrated to social media – and how big brands are increasingly co-opting young consumers’ digital
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Scooped by Martin (Marty) Smith |
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Fascinating look "behind the curtain" of celebrity and social media. The power of the like isn't discussed from its serendipitous condition roots more from the cultural phenomenon. This "new fame" gets bestowed to the lucky few (as always).
The collaborative nature of success is an underlying theme. Note the comment by the skateboarder who gets more hits when he skates with his friend the social media star than based on his talent alone.
The strange randomness of this new fame is probably neither strange or random. There are probably old core values driving things despite the new generation of content creators. The Frontline piece does show how brands and branding are changing and becoming more apparently democratic.
Do brands really LISTEN more or simply ape what is necessary to sell more sugared water now? Time will tell.