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Scoop.it!
The Game's The Thing 
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Scoop.it!
Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives.
Martin (Marty) Smith's insight:
Noticing how the Google trends line was moving like Mt. Everest on "gamification" and knowing that engagement was one of the secret implications of Google's Panda algorithm changes AND loving games and gamification as a way to increase engagement I wrote Gamification: Winning Hearts, Minds and Loyalty Online a year ago. Love it when a bet comes in. It would hard to be hotter than gamification is right now. This paper helps explain how to gamify anything.
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Gamification Preso at Mumbai Loyalty Summit (Marty Note)
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You've worked hard to promote your site, and you've assembled some really useful and important information, but your users are leaving after just a few minutes. The content is simply too complicated, long and too much work to get through. * Board Games. * Choose Your Own Adventure. * Puzzles. * TV Game Shows. * Animated Games. Marty Note
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Many businesses are using gamification to get people hooked on their products and services — and it is working, thanks to smartphones and the Internet.
Martin (Marty) Smith's insight:
Love the negative tone to these two articles in the New York Times. I am working on a detailed PRO Gamification post, but not really all that willing to take Internet marketing lessons from a newspaper even if NYT is in their title. You guys (newspapers) MISSED this boat so bad you should stay in your room for a long, long time.
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The game's the thing. We know of no way to keep customers loyal and advocating your content, products, and services without games and gamification.